Results for 'Navonil Chatterjee'

People Spotting

Rediffusion elevates Pramod Sharma as National Creative Director

Prior to this, he was Executive Creative Director, Mumbai.
Points of View

What does brand HDFC mean to consumers?

Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
People Spotting

Kalyani Srivastava elevated as Rediffusion's Joint President

Besides continuing to oversee the Mumbai operations of the agency, she will also take charge of Rediffusion Studios.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Marketing

What's the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Advertising

SBI General Insurance assigns its creative mandate to Rediffusion Brand Solutions

The agency won the mandate following a rigorously contested pitch.
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
People Spotting

Rediffusion Group appoints Neeraj Sharma as Head of Planning

Advertising

Khadim’s assigns its creative services mandate to Rediffusion

Advertising

Pepsi's 'Swag' spot makes denims a symbol of rebellion again