Vivo without cricket and IPL: Will its equity falter?
Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
What's the impact of migrant movement on retail FMCG consumption?
From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Is brand loyalty a luxury we can no longer afford?
Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?