Results for 'Navonil Chatterjee'

Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?
Marketing

What's the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Advertising

SBI General Insurance assigns its creative mandate to Rediffusion Brand Solutions

The agency won the mandate following a rigorously contested pitch.
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
People Spotting

Rediffusion Group appoints Neeraj Sharma as Head of Planning

Advertising

Khadim’s assigns its creative services mandate to Rediffusion

Advertising

Pepsi's 'Swag' spot makes denims a symbol of rebellion again

People Spotting

LinkedIn appoints Mahesh Narayanan as country manager - India

Advertising

Rediffusion unveils new identity

Advertising

Navonil Chatterjee and Sanjay Gupta on WARC Awards 2019 jury