Results for 'Nestlé'

Advertising

New KITKAT spots highlight day-to-day frustrations of Covid life

It reminds people of the difference a break makes when life’s little frustrations are getting to you.
Advertising

Nestlé switches to damage control mode; launches print campaign to rebuild trust

The damage control move from the food and beverage giant comes following new reports questioning the ‘healthiness’ of the brand’s products.
Points of View

Will the Nestle controversy bring processed foods under fresh scrutiny?

Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?
Marketing

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?

While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2...
Advertising

KitKat break is now KitKat 'Dessert' Break

Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.
Marketing

Maggi marketer Nestle India reports 111% YoY growth in e-commerce sales

The total and domestic sales for the year (2020) increased by 8.1 per cent and 8.5 per cent respectively.
Advertising

Maggi reveals the secret ingredient of smart homemakers

It is the brand’s `Masala-ae-Magic’, which says “Ordinary ko banaao extraordinary rozaana.”
Marketing

Maggi introduces a spinach variant in its atta noodles offering

The instant noodle brand introduced this variant in a McCann Erickson India conceptualised ad featuring Sanya Malhotra and Rajkummar Rao.
Marketing

Nestle POLO launches three new packs, one being a paan flavour

Comes in attractive new packaging and also a collaboration with 'The Scribbled Stories', a storytelling platform.
Marketing

Maggi adds instant fried rice spice mixes to portfolio

The new Maggi Fried Rice Instant spice mixes are available in two variants - Chilli Garlic & Classic Veg and are priced at Rs.10 per pack.