Results for 'Nestlé'


Maggi's new ads focus on breakfast and comfort foods

The ads are for Instant Upma and Poha – add hot water and your meal is ready. Also, don't miss the rejig of Maggi's signature tune...
Points of View

Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?

In a world without house help, instant ready-to-eat meals are a saviour. Can Nestlé’s products in this space, launched last year, find new relevance today?
Post Lockdown

With savings a priority, “there might be some shifts towards downtrading”: Rashi Goel, Nestlé India

Rashi Goel, director, consumer communications, Nestlé India, talks about the brand's priorities post lockdown

How should Maggi leverage its earned media?

Stuck at home, people are talking about the noodles brand on the internet. While some are complaining about unavailability, others are being creative.

Chupa Chups unveils new campaign for Valentine's Day, tweaks product

The 'Do You Love Me?' campaign promotes limited edition lollipops.

Nestlé extends Valentine's Day campaign to KitKat packs and bars

The campaign has been conceptualised by Wunderman Thompson.

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.

Cadbury's #HowDoYouSilk campaign got us thinking...

...about the chocolate bar eating rituals.

Nestlé partners with media companies for its Media Hive initiative


"We're building on familiar taste": Nestle's Nikhil Chand on new Milkybar