Results for 'Nestlé'

Marketing

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?

While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2...
Advertising

KitKat break is now KitKat 'Dessert' Break

Apart from an interesting design change in the KitKat finger, the ‘Dessert’ in the name guides consumption towards a post meal occasion or ritual.
Marketing

Maggi marketer Nestle India reports 111% YoY growth in e-commerce sales

The total and domestic sales for the year (2020) increased by 8.1 per cent and 8.5 per cent respectively.
Advertising

Maggi reveals the secret ingredient of smart homemakers

It is the brand’s `Masala-ae-Magic’, which says “Ordinary ko banaao extraordinary rozaana.”
Marketing

Maggi introduces a spinach variant in its atta noodles offering

The instant noodle brand introduced this variant in a McCann Erickson India conceptualised ad featuring Sanya Malhotra and Rajkummar Rao.
Marketing

Nestle POLO launches three new packs, one being a paan flavour

Comes in attractive new packaging and also a collaboration with 'The Scribbled Stories', a storytelling platform.
Marketing

Maggi adds instant fried rice spice mixes to portfolio

The new Maggi Fried Rice Instant spice mixes are available in two variants - Chilli Garlic & Classic Veg and are priced at Rs.10 per pack.
Advertising

Maggi's new ads focus on breakfast and comfort foods

The ads are for Instant Upma and Poha – add hot water and your meal is ready. Also, don't miss the rejig of Maggi's signature tune...
Points of View

Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?

In a world without house help, instant ready-to-eat meals are a saviour. Can Nestlé’s products in this space, launched last year, find new relevance today?
Post Lockdown

With savings a priority, “there might be some shifts towards downtrading”: Rashi Goel, Nestlé India

Rashi Goel, director, consumer communications, Nestlé India, talks about the brand's priorities post lockdown