The new policy will prohibit direct advertising of confectionery and ice-cream as well as water-based beverages with added sugars.

Previously, he worked as Category Marketing Head of Chocolates and Confectionery at Nestle.

He makes a move after spending six years at the food and beverage company.

MyNestlé will be initially launched in Delhi NCR and will expand to other parts of the country.

Previously, Bansal has worked with brands like Nestle, GSK, Pernod Ricard India, Snapdeal, Gaana.com, ITC hotels and Uber.

Developed by the R&D team in Singapore, it was launched in May this year through a pilot launch in Malaysia.

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.

The mandate includes the full range of duties i.e. offline media, online media, commerce, SEO and analytics.

Previously, he was with Nestle as Senior Media Manager.

Social media accuses the brand of hurting religious sentiments; KitKat says it withdrew the packs last year (2021) in a "pre-emptive" move.