You might not see e-gaming ads this World Cup season, here’s why
Following the new taxation policy, most e-gaming brands have paused advertising and are exercising caution. Brands will likely stay away from the ICC World Cup, say industry insiders.
What do the new amendments to the online gaming rules mean for the industry?
Union Minister Rajeev Chandrashekar said that under the new rules, online wagering or betting will not be allowed. Industry heads also share their opinions on the new development.
MPL launches new campaign with Virat Kohli to promote player safety and security
The campaign is a continuation of MPL’s player-first approach and illustrates its commitment towards offering a safe and secure gaming experience that they can trust and enjoy.
Here’s why Loco's founder Ashwin Suresh feels gaming will offer
better value to marketers than short video apps
FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.