Tarun Katial, CEO, ZEE5 wants the platform to be the preferred choice for over 550 million consumers estimated to watch video online by 2023.

Comedy has been the key area of entertainment on digital video in India.

Here's what industry experts have to say.

CEO of Endemol Shine India on leaping from reality TV to fiction on OTT.   

A look at Katial’s presentation at GroupM’s Brew event.

Viu had launched its India operation in 2016.

Video OTT market in India primarily comprises content streaming services.

A study by MICA and Communication Crafts on the Indian OTT space

An interview with a television veteran, who now inhabits a content world.

"Too often, however, the slug ‘Breaking News’ has become more of a gimmick than a descriptor," writes, Sujeet Mishra