Results for 'OTT'

Interviews

"Will spend up to Rs 10 crore per show to change Ullu's 'edgy' image": Vibhu Agarwal

The video-on-demand platform's founder and CEO says he is planning to neutralise the content offering.
Media

OTT will be the Future of the Media & Entertainment Industry

While the OTT platforms are giving a new turn in the media and entertainment industry, it also needs to look at creating value in its customers.
Advertising

PVR beats down on TV, OTT and popcorn-less couch viewing experience

Despite the COVID ban, leading multiplex chain PVR is trying hard to be relevant and to be a part of conversations.
Companies

Tata Sky Binge+ onboards ZEE5 to strengthen its OTT offerings on its android powered Smart Set-top Box

With this partnership Tata Sky Binge+ adds 125,000+ hours of bespoke OTT content in 12 languages.
Media

What has the growth in consumption done to scale and security in the OTT game?

India has leapfrogged to 2022-23 in terms of the number of users streaming content, said panellists in a webinar organised by afaqs! last evening.
Companies

PubMatic announces prebid server-powered header bidding To drive ad pod optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?
Interviews

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Companies

Over 60% of Indian streamers do not pay for streaming OTT Content

PINKVILLA deployed a survey on its various social media platforms to find out how people watch content on OTT platforms.
Media

Despite OTT, 43% spike in cable TV viewers during lockdown: Enormous Brands report

To understand Indian consumers better, Enormous Brands surveyed their changing sentiments and attitudes across top six cities.