Results for 'OTT'

Media

Australia’s new short film invites the world to Come and Say G’day

G’day aims to invite international travellers back to Australia.
Media

Tata Play Binge now open to all smartphone users, not just DTH subscribers

Tata Play Binge, is providing access to premium content across popular national, international and regional apps as per subscribed plans.
Media

OTT consumption, connected TV sales set to rise with 5G launch

Jio and Airtel are expected to launch the high-speed internet technology in October.
Media

MTV premiers second season of India’s rap reality television show

Realme ‘MTV Hustle 2.0’ will pit 16 of the country’s most unique rap voices.
Media

Our guiding philosophy is to make great content and get rich slow: Sameer Nair, Applause Entertainment

Applause Entertainment CEO says India’s video streaming business is likely to quadruple in size over the next five years.
Media

TV or OTT: Where are advertisers spending this IPL?

The IPL is around the corner - March 26 to May 29. How are brands appraising IPL inventory? What’s the preferred medium - streaming or broadcast?
Media

“No other platform provides the kind of precision and segmentation that OTT offers”: Rajiv Bakshi, ZEEL

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.
Advertising

Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
Media

T-Series to now produce web-series for OTT platforms

Apart from the music space, Bhushan Kumar’s T-Series produces films and original tracks for its YouTube channel.
Marketing

“The new name stands for a broader definition of entertainment”: Anurag Kumar, on Tata Sky to Tata Play

Tata Play's chief communications officer on the newly revamped brand identity.