Results for 'OTT'


“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.

Over 60% of Indian streamers do not pay for streaming OTT Content

PINKVILLA deployed a survey on its various social media platforms to find out how people watch content on OTT platforms.

Despite OTT, 43% spike in cable TV viewers during lockdown: Enormous Brands report

To understand Indian consumers better, Enormous Brands surveyed their changing sentiments and attitudes across top six cities.
Guest Article

Why the Disney+ launch has not tickled my Netflix genes

Rajul Kulshreshtha, who felt rather insulted when Disney+ did not target him, pens his thoughts on the soft launch of the brand in India.

ZEEL to invest another 522 crore in SugarBox

With this investment, ZEEL intends to enhance its growth in the digital ecosystem, expanding its presence beyond OTT and AdTech.

“It’s not that digital viewers come from Mars and TV viewers are from Venus”: Sudhanshu Vats, Viacom18

Viacom18 launched its subscription video-on-demand offering Voot Select and Vats feel success somewhere else won’t guarantee victory in India.

Corona Scare: Why are OTT platforms restricting resolution to only SD

The OTT platforms unanimously decided to drop down its content offering on cellular data to standard definition.

No more HD content on OTT: Stakeholders take measures to control data usage

A meeting was organized yesterday by Uday Shankar, chairman, Star & Disney India, with key stakeholders of the digital industry.
Guest Article

Winners and Losers: Stay-at-home vs Step-out-of-home economies

At a broad level, the competition is for consumer time – and if the consumer is going out less, she is staying in more. Who gains and who loses?

“Customer support a large gap in OTT customer experience”: Hansa Research

The OTT customer experience study identifies areas of improvement in the segment.