Results for 'OTT'


OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.

Lionsgate Play content enters the Bangladesh market

The OTT platform has partnered with Grameenphone to provide the content available on the platform.
OTT Streaming

Tata Play Binge introduces PlayFlix for top-rated Korean entertainment

It offers a wide range of shows and movies comprising action, romance, thriller, horror, and more.
Guest Article

OTT platforms rely on data analytics as their guiding force when formulating marketing strategies

Our guest author unravels India's OTT surge, showing how data analytics transforms marketing and elevates the viewer experience.

Disney+ Hotstar to enhance 'cricketainment' experience ahead of World Cup 2023

The platform recently added MaxView – a technological innovation that allows cricket fans to watch the game in 9X14 portrait view.

Paramount ponders dropping its streaming plans in India

The company currently holds a considerable 13% stake in JioCinema's parent company, Viacom18, a significant operator of local television channels.

Netflix prepares to contest substantial tax demand following revenue surge

This decision comes in response to the substantial Rs 196-crore tax demand asserted by the Income Tax department.
OTT Streaming

EPIC ON forays into originals, aims to expand its horizon

The OTT platform will launch its first six shows, featuring popular talent, soon.
OTT Streaming

OTT content should be independently reviewed before it is released says MIB to streaming services

As per the Ministry, content should be independently reviewed for obscenity and violence before being shown online.
OTT Streaming

IAMAI fumes over new anti-tobacco rules for OTTs

IAMAI has flagged 'fundamental concerns' and 'practical difficulties' in complying with new norms about anti-tobacco warnings on video streaming platforms.