Results for 'OTT'


Tata Sky Binge+ onboards ZEE5 to strengthen its OTT offerings on its android powered Smart Set-top Box

With this partnership Tata Sky Binge+ adds 125,000+ hours of bespoke OTT content in 12 languages.

What has the growth in consumption done to scale and security in the OTT game?

India has leapfrogged to 2022-23 in terms of the number of users streaming content, said panellists in a webinar organised by afaqs! last evening.

PubMatic announces prebid server-powered header bidding To drive ad pod optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.

Over 60% of Indian streamers do not pay for streaming OTT Content

PINKVILLA deployed a survey on its various social media platforms to find out how people watch content on OTT platforms.

Despite OTT, 43% spike in cable TV viewers during lockdown: Enormous Brands report

To understand Indian consumers better, Enormous Brands surveyed their changing sentiments and attitudes across top six cities.
Guest Article

Why the Disney+ launch has not tickled my Netflix genes

Rajul Kulshreshtha, who felt rather insulted when Disney+ did not target him, pens his thoughts on the soft launch of the brand in India.

ZEEL to invest another 522 crore in SugarBox

With this investment, ZEEL intends to enhance its growth in the digital ecosystem, expanding its presence beyond OTT and AdTech.

“It’s not that digital viewers come from Mars and TV viewers are from Venus”: Sudhanshu Vats, Viacom18

Viacom18 launched its subscription video-on-demand offering Voot Select and Vats feel success somewhere else won’t guarantee victory in India.