The IPL is around the corner - March 26 to May 29. How are brands appraising IPL inventory? What’s the preferred medium - streaming or broadcast?

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.

Apart from the music space, Bhushan Kumar’s T-Series produces films and original tracks for its YouTube channel.

Tata Play's chief communications officer on the newly revamped brand identity.

One in four Indians watched online videos at least once in the last one month.

Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.

The excessive amount of content available across OTT channels today has led to a new challenge.

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.

The new Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 was finalised by the MEITy and MIB.