Results for 'OTT'

Media

TV or OTT: Where are advertisers spending this IPL?

The IPL is around the corner - March 26 to May 29. How are brands appraising IPL inventory? What’s the preferred medium - streaming or broadcast?
Media

“No other platform provides the kind of precision and segmentation that OTT offers”: Rajiv Bakshi, ZEEL

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.
Advertising

Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
Media

T-Series to now produce web-series for OTT platforms

Apart from the music space, Bhushan Kumar’s T-Series produces films and original tracks for its YouTube channel.
Marketing

“The new name stands for a broader definition of entertainment”: Anurag Kumar, on Tata Sky to Tata Play

Tata Play's chief communications officer on the newly revamped brand identity.
Media

353 million users and 96 million active paid subscribers in Indian OTT space: Ormax report

One in four Indians watched online videos at least once in the last one month.
Media

What explains the buzz around Gujarati OTT platforms - and where’s the return on investment coming from?

Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.
Companies

Right swipe your favourite movies & find “the one” for you on OTTplay

The excessive amount of content available across OTT channels today has led to a new challenge.
Interviews

"The dependence of OTT on Bollywood has reduced": Ormax Media's Shailesh Kapoor

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.
Media

Government notifies rules to regulate social media and streaming platforms

The new Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 was finalised by the MEITy and MIB.