The video-on-demand platform's founder and CEO says he is planning to neutralise the content offering.

While the OTT platforms are giving a new turn in the media and entertainment industry, it also needs to look at creating value in its customers.

Despite the COVID ban, leading multiplex chain PVR is trying hard to be relevant and to be a part of conversations.

With this partnership Tata Sky Binge+ adds 125,000+ hours of bespoke OTT content in 12 languages.

India has leapfrogged to 2022-23 in terms of the number of users streaming content, said panellists in a webinar organised by afaqs! last evening.

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.

PINKVILLA deployed a survey on its various social media platforms to find out how people watch content on OTT platforms.

To understand Indian consumers better, Enormous Brands surveyed their changing sentiments and attitudes across top six cities.