Myntra steps up its sustainability game, eliminates single-use plastic packaging
During the ongoing Myntra Big Fashion Festival, bubble wraps, plastic cello tapes and polycovers have been replaced with shredded materials and paper tapes/covers/boxes.
Do e-commerce brands under-leverage their packaging real estate?
Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
