The film features a moment of vulnerability and self-doubt from the perspective of a young girl who wants to make her debut as a model.

The brand film will be released first on TV & digital media in Andhra Pradesh & Karnataka and then on the brand’s YouTube page in Hindi and English later.

As a part of this campaign, stunning murals have been painted across the state at various iconic locations.

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

The brand illustrates how words can fall short, but not hair, when it comes to expressing your thoughts. But, the ad reminds us of Parachute Advansed's ad from March.

The campaign features oil massages set to the beat of techno-dance music tracks; featuring TV personalities and influencers.

In collaboration with renowned TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a whopping 10 billion views in the first 6 days alone.

It shows the relationship a woman shares with her hair in long-form Hindi poetry, which is a change from the usual short and snappy English ads.