As a part of the campaign, with every Clensta product bought by a consumer, the brand pledges to hand out one bottle of clean drinking water to the needy.

The TVC has also been launched on digital media and OOH in four languages.

The ad is written and conceptualized by Puneet Chadha and Devaiah Bopanna, ex-senior writers at AIB and conceptualizers of the CRED advertisement.

Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara”.

The new TVCs feature Parineeti Chopra as she G'race-fully woos park goers with the Wottagirl perfume and takes center-stage.

Under the mandate, the agency will manage the brand’s presence across all digital platforms.