Previously, Soni was working as the VP & head of corporate communications in Vistara.

In his new role, Manish will oversee the risk management framework, mitigation strategies & risk operations across PayU’s payments business.

Arvind joins PayU after a stint at Nykaa , where he was a part of Nykaa’s leadership team and during his tenure.

Mohit Gopal is now COO while Sudhir Sehgal has been elevated as the Chief Business Officer.

AdLift’s expertise in creating innovative, engaging, and targeted campaigns will help PayU to further increase its digital customer footprint.