Results for 'PepsiCo (India)'

Advertising

Kurkure keeps its new spice flavours a secret; tweak in brand strategy?

The new TVC features brand ambassador Akshay Kumar for the first time.
Marketing

As Lay's' #SmileDekeDekho campaign sees round two...

...we got in touch with the brand to get some behind-the-scenes details.
Social Media

Lay’s puts a smile on its packs…

Lay’s India tied up with influencers for the ‘Smile Deke Dekho’ campaign
Marketing

What logos do Indians like to wear?

After KFC, Pepsi is trying to make its mark in the apparel space. We turn to a few veterans to seek answers...
Digital

Here's how Pepsi rides on the cric-freak granny swag...

Marketing

As PepsiCo brings us Ms.Kurkure...

People Spotting

Vipul Prakash quits as PepsiCo’s senior VP

Marketing

7Up's cool mascot Fido Dido is back!

Marketing

"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packaging

Marketing

Pepsico India's D Shivakumar to join Aditya Birla Group soon