Results for 'PepsiCo India'


Kurkure’s campaign #ChatpateSeSabPatein normalises work-life balance with Sara Ali Khan

The campaign aims to celebrate originality and defy norms of conformity.
People Spotting

PepsiCo India announces leadership transition in its executive team

Jagrut Kotecha is the CEO of PepsiCo India and replaces Ahmed El Sheikh, who will now be the CEO of PepsiCo Middle East.

Lay’s returns to thematic advertising with Neetu and Ranbir Kapoor

While PepsiCo aims for brand building with the campaign, the category lead explains the marketing strategy for 2024.

Sid, Kiara, and a new launch: Here’s how Quaker is taking oats beyond breakfast

The brand has added to its portfolio with Instant Oats. Quaker’s category lead breaks down its first campaign of 2024.

Quaker welcomes Kiara and Sidharth as brand ambassadors

The power couple will play a pivotal role in forthcoming campaigns and launches, engaging audiences in the oat-a-licious journey.

PepsiCo India launches limited-edition Sting Blue Current with a quirky campaign

The limited -edition beverage will be available at Rs 20/- at 200 ml in single serve packs across India.

PepsiCo’s latest TVCs spice up Lay's, Kurkure, and Doritos’ Sizzlin’ Hot lineup

The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.

Gatorade inks partnership with Indian Tennis star Sumit Nagal after his confession

The brand has signed a three-year deal with the athlete, after he reported financial struggles to keep himself afloat.

Kurkure Playz, Sizzlin’ Hot, and now Chaat Fills: What is Kurkure brewing with the launches?

The brand’s category lead, Aastha Bhasin, talks about the new launches, and Kurkure’s marketing strategy in wooing consumers.

Kurkure unveils TVC with Sara Ali Khan for the newly launched Kurkure Chaat Fills

The “Maal Andar Hai” TVC highlights the immersive multi-textural experience of Kurkure’s latest launch, Kurkure Chaat Fills.