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Results for 'performance marketing'
By
Ubaid Zargar
Marketing
Is sales overtaking the marketing function? Industry experts weigh in
The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
By
Akshit Pushkarna
Marketing
How can startup brands balance performance marketing with brand building?
Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.
By
Megha Agarwal
Guest Article
Death of broad-based marketing in the era of performance marketing
Our guest author analyses the shift in new-age marketing, from impression to impact.
By
afaqs! Marketplace Team
Marketplace
Project Spotlight: Performance-Based Marketing
Explore the best performance marketing strategies curated by agency members of afaqs! marketplace for brands and companies across India.