Results for 'performance marketing'


How can startup brands balance performance marketing with brand building?

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.
Guest Article

Death of broad-based marketing in the era of performance marketing

Our guest author analyses the shift in new-age marketing, from impression to impact.

Project Spotlight: Performance-Based Marketing

Explore the best performance marketing strategies curated by agency members of afaqs! marketplace for brands and companies across India.