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Results for 'performance marketing'
By
Akshit Pushkarna
Marketing
How can startup brands balance performance marketing with brand building?
Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.
By
Megha Agarwal
Guest Article
Death of broad-based marketing in the era of performance marketing
Our guest author analyses the shift in new-age marketing, from impression to impact.
By
afaqs! Marketplace Team
Marketplace
Project Spotlight: Performance-Based Marketing
Explore the best performance marketing strategies curated by agency members of afaqs! marketplace for brands and companies across India.