"Memories are short; revenge-shopping is a likely reality": Sunit Khot, Network Advertising
In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett
In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
"The meaning of the word 'essentials' is changing": Arun Raman, GREY Group
In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
"Brand purpose is all about commitment; people can see through bullshit": Saad Khan, FCB Ulka
In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day