The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
ASCI bans alcohol brands' 'surrogate ads' that ran during IPL
The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
It has become quite fashionable during CE (COVID era) to call everything the ‘new normal’. It's almost as if mankind has made a stunning new discovery.