Results for 'Prabhakar Mundkur'

Guest Article

Now you see her, now you don’t…

Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.
Guest Article

The 'King' of good surrogate advertising…

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
Advertising

ASCI bans alcohol brands' 'surrogate ads' that ran during IPL

The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
Guest Article

The ‘new normal' is now the ‘old normal’

It has become quite fashionable during CE (COVID era) to call everything the ‘new normal’. It's almost as if mankind has made a stunning new discovery.
Advertising

Prabsy’s new blues album to kill the ‘Lockdown Blues’

The first couple of tracks from the COVID-19 inspired album by Prabhakar Mundkur and Ernest Flanagan are out. Hear them here.
Advertising

IAA gets the best of Marcom to sing Louis Armstrong's 'What a wonderful world'

Prabhakar Mundkur, Shalini Gupta, Subhash Kamath and Rajeev Raja come together to sing the classic jazz song as a musical message of optimism.
Guest Article

“Greedy marketers have taken advantage of the pandemic to sell their wares”

According to our guest author, advertising self-regulation has to be pre-emptive in a crisis. Here’s his argument.
Advertising

Yes Bank's crisis control ad leaves many fuming

The bank is now trying to reassure its customers and the general public that it's back and raring to go. Is that really the case, though?
Guest Article

Advertising in times of Coronavirus

While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job
Guest Article

"How a prospect poached my idea...

...and my people," writes Prabhakar Mundkur