Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
All Week Series
CMO Week (3rd Edition)
CMO Week (2nd Edition)
vdonxt asia Week
CMO Week (1st Edition)
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Marketers' Excellence Awards
Results for 'Prabhakar Mundkur'
Now you see her, now you don’t…
Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.
The 'King' of good surrogate advertising…
The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
ASCI bans alcohol brands' 'surrogate ads' that ran during IPL
The Advertising Standards Council of India upholds complaints against alcohol brands that used 'surrogate advertising' to push their products on both OTT platforms and mainstream television.
The ‘new normal' is now the ‘old normal’
It has become quite fashionable during CE (COVID era) to call everything the ‘new normal’. It's almost as if mankind has made a stunning new discovery.
Abid Hussain Barlaskar
Prabsy’s new blues album to kill the ‘Lockdown Blues’
The first couple of tracks from the COVID-19 inspired album by Prabhakar Mundkur and Ernest Flanagan are out. Hear them here.
afaqs! news bureau
IAA gets the best of Marcom to sing Louis Armstrong's 'What a wonderful world'
Prabhakar Mundkur, Shalini Gupta, Subhash Kamath and Rajeev Raja come together to sing the classic jazz song as a musical message of optimism.
“Greedy marketers have taken advantage of the pandemic to sell their wares”
According to our guest author, advertising self-regulation has to be pre-emptive in a crisis. Here’s his argument.
Yes Bank's crisis control ad leaves many fuming
The bank is now trying to reassure its customers and the general public that it's back and raring to go. Is that really the case, though?
Advertising in times of Coronavirus
While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job
"How a prospect poached my idea...
...and my people," writes Prabhakar Mundkur