A recent print ad for GSK's Crocin 650 has created buzz. We take a look at this fascinating rivalry that holds a mirror to our times.

A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future.

In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?

Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?