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Are you shopping at The Great Indian Online Chemist?
A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future.
Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?
In its first ad, Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?
2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?
Dettol, Lifebuoy have a liquid laundry sanitiser. Savlon, Godrej Aer offer fabric sanitiser sprays. Will the pandemic make the gap between 'wash' and 'sanitise' permanent?
Has the narrative in organ donation videos changed?
Medulla Communications to host live judging of Global Awards in India
"47% of asthma patients fear the social stigma more than the disease itself." - Nikhil Chopra, EVP and head, India Business, Cipla
At what point does a long-form ad become digital content?
"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."
Ayurveda Advertising: The Patanjali Effect