We spoke to Abhinav Kumar, VP, product marketing, Paytm, about the brand's timely outing.

In the new brand campaign Jovees is building further on the purity and effectiveness of its value for money products.

When it comes to ‘vocal for local’, why stop at manufacturing industries and brands? Why not extend the thought to independently-owned ad agencies, too?

"Too many jobs are at stake. Too many lives are on the line. And, too many brands and clients can turn cold and heartless...," he says

The agency has been tasked to create the upcoming consumer campaigns for the brand.