The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.

The company plans to deactivate third-party cookie tracking for all Chrome users by Q3 2024.

Rajiv Dingra, founder and CEO, ReBid, details how recent developments have helped the company realise 400% growth.

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

How will Google's cookie policy impact web publishing, programmatic buying, and advertising?