It recognises the achievements of women and their dedication to making a difference through its partnership with PV Sindhu.

The TVC underscores the combination of comfortability, affordability and durability, promising a restful and rejuvenating sleep experience.

Created by PAD, the campaign portrays the essence of Sindhu's experiences and the assistance given by Boo.

Industry experts discuss factors boosting women athletes' visibility and persistent challenges in brand associations.

PV Sindhu will be promoting the importance of using the right mattress for fitness well-being.

SmartCare Hydroloc Xtreme is an easy-to-apply interior waterproofing solution, designed to address all waterproofing needs effortlessly.

In a conversation with afaqs!, Pankaj Sharma, director of consumer products division, L’Oréal India, talks about the brand's 'Beauty Squad', choice of ambassadors, and more.

This association is considerably more meaningful since PV Sindhu was born & brought up in Hyderabad and shares a similar fondness for biryani.

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.

Maybelline New York’s toll-free helpline number 011-41198666 in partnership with NGO Sangath.