Results for 'P.V. Sindhu'

Guest Article

India’s Commonwealth Games 2022 performance - what’s in it for brands?

Our guest author Alekhya Chakrabarty wonders whether brands will continue to stick to cricketers or work with non-cricket athletes who have made India proud.

Maybelline New York launches ‘Brave Together’ in India, onboards PV Sindhu as the ambassador

Maybelline New York’s toll-free helpline number 011-41198666 in partnership with NGO Sangath.

Asian Paints brings two champions together to launch ‘SmartCare Hydroloc’

SmartCare Hydroloc is a ready-to-use interior waterproofing solution with a three year warranty against dampness & efflorescence.
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?

Olympian Neeraj Chopra's glory can dent cinema-cricket duopoly in brand world: Experts

Chopra threw the 800 grams javelin 87.58 metres to be on all the Indian news channels during prime time. Will it be enough to take him to the hoardings?

What can brands learn from the PV Sindhu-moment marketing debacle?

Brands like Vodafone Idea, ICICI Bank, Happydent (Perfetti) got into trouble for using her picture to congratulate her on her Bronze medal win.

Femina celebrates 60 years of being a catalyst of change for Indian women

Leading ladies of their industry, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw grace the exclusive anniversary cover.

Brands & Badminton: The romance has begun


"We are aiming to double our distribution in smaller towns": Vineet Sharma


afaqs! Creative Showcase: This Teachers' Day PV Sindhu explains why she hates her teacher