Results for 'Rahul Gandhi'


Why iD Fresh Food squeezed out a new vada maker

The ‘Squeeze & Fry Vada Batter 2.0’ is engineered to personalise medu vada preparation, and costs the same as the five-year-old prototype.

iD Fresh Food expands presence in dairy category with ghee foray; eyes Rs 200 crore in 3-4 years

The packaged foods company raked in Rs 100 crore from sales of curd and paneer in FY 22.

iD Fresh Food's dosa maker is the innovation we didn't know we needed

Rahul Gandhi, its CMO speaks to us about its recent food innovations, its deep-pocketed rivals, and its glitches in offline distribution. Also, a primer on dosa's origins.
Points of View

What makes TV special?

Why do marketers across categories trust this medium? Dabur, Upstox and iD Fresh Food execs opine.

iD Fresh Food launches bread; to take on branded players, local bakeries

The brand is known for idli-dosa batter, parotas, filter coffee decoction. Why bread? CMO Rahul Gandhi says bulk of Indians consume carbs in the form of bread.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.

In conversation with 5 CMOs helming 'kitchen hack' brands

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.

Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market

CMO Rahul Gandhi on food innovation - the need of the hour in the market where branded and unbranded products alike are out to rescue those in need of 'kitchen shortcuts'.

Zomato wants users to predict who India's next Prime Minister will be


Congress' #AbHogaNyay and BJP's #PhirEkBaarModiSarkar, in songs