iD Fresh Food's dosa maker is the innovation we didn't know we needed
Rahul Gandhi, its CMO speaks to us about its recent food innovations, its deep-pocketed rivals, and its glitches in offline distribution. Also, a primer on dosa's origins.
iD Fresh Food launches bread; to take on branded players, local bakeries
The brand is known for idli-dosa batter, parotas, filter coffee decoction. Why bread? CMO Rahul Gandhi says bulk of Indians consume carbs in the form of bread.
In conversation with 5 CMOs helming 'kitchen hack' brands
A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market
CMO Rahul Gandhi on food innovation - the need of the hour in the market where branded and unbranded products alike are out to rescue those in need of 'kitchen shortcuts'.