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Points of View
Social media during a pandemic: what approach should brands take?
Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
In conversation with 5 CMOs helming 'kitchen hack' brands
A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Here's how iD Fresh Food is bringing the power of batters, decoction, parotas to a competitive ready-to-cook market
CMO Rahul Gandhi on food innovation - the need of the hour in the market where branded and unbranded products alike are out to rescue those in need of 'kitchen shortcuts'.
Zomato wants users to predict who India's next Prime Minister will be
Congress' #AbHogaNyay and BJP's #PhirEkBaarModiSarkar, in songs
BJP's 'Main Bhi Chowkidar' campaign revives old Center Fresh ad
Points Of View: Do Alternative News Sites Have A Bright Future?
"India needs to exhaust domestic opportunities before going global": Sir Martin Sorrell
Narendra Modi given more TV coverage than Rahul Gandhi
Modi's 'Aap Ki Adaalat' fetches high viewership for India TV