With 60% of consumers being adults, its new spot stars a celeb with a pan-India presence.

The campaign emphasises Rasna's emotional appeal and the functional benefits of vitamins and minerals.

The new TVC will be aired across national and regional GEC channels along with YouTube, Instagram, Facebook and other social media platforms.

Rasna's founder Areez Khambatta recently passed away. A look at the brand's relevance and journey to this day and age.

Khambatta was also the former chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis).

With Paytm, users have flexibility of payments — from Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), netbanking, debit and credit cards and more.

Rasna packs will have Chhota Bheem in various avatar, Viz, Chhota Bheem playing guitar, serving Rasna, going to school.

A chat with the Rasna owner on the new beverage, which has been positioned as a 'Made in India fruit cola'.

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.

Used in beverages like faloodas, mocktails and milkshakes, Rasna is now positioning itself as a flavour additive for items like cakes, cookies and jellies.