Results for 'Rasna'


Rasna unveils TVC campaign with a new tagline “We love you Rasna”

The new TVC will be aired across national and regional GEC channels along with YouTube, Instagram, Facebook and other social media platforms.

Rasna’s ‘lovable journey’ into the 21st century

Rasna's founder Areez Khambatta recently passed away. A look at the brand's relevance and journey to this day and age.

Areez Pirojshaw Khambatta, the creator of Rasna, passes away

Khambatta was also the former chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis).

Rasna partners with Paytm for Rasna Bilkul Free campaign

With Paytm, users have flexibility of payments — from Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), netbanking, debit and credit cards and more.

Rasna onboards Chhota Bheem as its new brand ambassador

Rasna packs will have Chhota Bheem in various avatar, Viz, Chhota Bheem playing guitar, serving Rasna, going to school.

"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola'

A chat with the Rasna owner on the new beverage, which has been positioned as a 'Made in India fruit cola'.

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.

Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies

Used in beverages like faloodas, mocktails and milkshakes, Rasna is now positioning itself as a flavour additive for items like cakes, cookies and jellies.

CII session: "The biggest challenge today is not demand, but the supply chain..."

Rasna's CMD Piruz Khambatta offers more such insights on demand and supply, marketing, advertising, and ad spots...
Distribution Diaries

"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta

The brand's CMD talks about distribution learnings, supply chain hassles, and how 2020 will achieve 'that year in history' status