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Marketplace
New!
Results for 'Reckitt Benckiser'
By
afaqs! news bureau
Social Media
Dettol warns netizens against 'fake videos', takes a stand on Twitter
Dettol took to Twitter to clarify that the company was investigating complaints of counterfeit products being manufactured/marketed under its brand name.
By
Shreyas Kulkarni
Advertising
Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms
As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.
By
Abid Hussain Barlaskar
Marketing
Dettol - PVR partnership: What does it mean for both the brands?
The Dettol and PVR Cinemas partnership comes as movie screens across India are getting ready to reopen next month (August).
By
Aishwarya Ramesh
Marketing
“Personal hygiene category’s relevance is at an all-time high”: Sukhleen Aneja, Reckitt Benckiser
The Coronavirus pandemic has caused drastic changes in consumer behaviour – but how long are these changes going to sustain?
By
afaqs! news bureau
Advertising
Saif Ali Khan, Kareena Kapoor tell us to disinfect surfaces with "any brand", in Lizol backed film
The 'shot at home' ad campaign urges users to use any brand to disinfect their homes.
By
Aishwarya Ramesh
Advertising
Delhi HC restricts airing of Lifebuoy ad that ‘disparaged’ Dettol antiseptic liquid
The ad in question pitted Dettol antiseptic liquid against Lifebuoy soap – two products that have very different uses
By
afaqs! news bureau
Advertising
India, with 23 shortlists, leads the APAC Effies 2020
The Leo Group leads the way with six shortlists, the awards show will be held virtually this year in September.
By
Shreyas Kulkarni
Marketing
India’s hand sanitiser category sees more entrants as demand surges…
...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.
By
afaqs! news bureau
People Spotting
GSK appoints Mohit Kumar as digital marketing manager
Previously, Kumar was with Reckitt Benckiser and has handled the digital presence of key brands like Veet and Durex. He joined RB in mid 2018.
By
afaqs! news bureau
Advertising
COVID-19 advertising: Dettol takes to TikTok with a challenge
It has only been launched for now, and as part of phase two of the campaign, Dettol plans to take the social media challenge across the globe
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