Results for 'Reckitt Benckiser'

Marketing

“Indian consumers are experimenting with boutique, personalised brands”: Sukhleen Aneja, Good Glamm

Aneja (ex-CMO, Reckitt Benckiser) recently took charge as CEO of the Good Glamm Group – a content and commerce company. Her plans for the road ahead.
People Spotting

Gaurav Jain takes charge as India chief of Reckitt Benckiser

Jain’s new designation is as senior VP, South Asia and all business units in this SA region will report to him.
Marketing

What’s in a name? RB, the maker of Dettol and Durex, is now Reckitt

In a world where rebranding and logo changes have become a common occurrence, does RB to Reckitt really matter?
Marketing

RB rebrands as Reckitt, unveils new logo

The rebranding including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group.
People Spotting

Dilen Gandhi heads Reckitt's marketing for South Asia health and nutrition; Pankaj Duhan moves to a UK-based global role

Gandhi was senior director and category head - foods, PepsiCo before the move to Reckitt.
Marketing

Reckitt Benckiser and Grofers partner to standardise cleaning and disinfection protocols

Called '‘Deliver Safe Programme', RB will equip the Grofers team with Dettol, Harpic, and Lizol products to meet the highest standards of cleaning and disinfection.
Social Media

Dettol warns netizens against 'fake videos', takes a stand on Twitter

Dettol took to Twitter to clarify that the company was investigating complaints of counterfeit products being manufactured/marketed under its brand name.
Advertising

Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.
Marketing

Dettol - PVR partnership: What does it mean for both the brands?

The Dettol and PVR Cinemas partnership comes as movie screens across India are getting ready to reopen next month (August).
Marketing

“Personal hygiene category’s relevance is at an all-time high”: Sukhleen Aneja, Reckitt Benckiser

The Coronavirus pandemic has caused drastic changes in consumer behaviour – but how long are these changes going to sustain?