Dettol took to Twitter to clarify that the company was investigating complaints of counterfeit products being manufactured/marketed under its brand name.

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.

The Dettol and PVR Cinemas partnership comes as movie screens across India are getting ready to reopen next month (August).

The Coronavirus pandemic has caused drastic changes in consumer behaviour – but how long are these changes going to sustain?

The 'shot at home' ad campaign urges users to use any brand to disinfect their homes.

The ad in question pitted Dettol antiseptic liquid against Lifebuoy soap – two products that have very different uses

The Leo Group leads the way with six shortlists, the awards show will be held virtually this year in September.

...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.

Previously, Kumar was with Reckitt Benckiser and has handled the digital presence of key brands like Veet and Durex. He joined RB in mid 2018.

It has only been launched for now, and as part of phase two of the campaign, Dettol plans to take the social media challenge across the globe