Piyush Kumar, founder and CEO, Rooter, shares that the company’s revenue grew by about 40% over the last two months, due to the success of Reels.

The Bollywood superstar shared a reel on her Instagram account to announce her appointment.

In addition to announcing in America and Canada, creators will have new ways to monetise Reels content.

The campaign ‘Do Your Thing’ is a set of four films showcasing AR, music and editing features that allow users to create content.