SEARCH
Home
News
Advertising
Marketing
Brands and Content
Influencer Marketing
Branded Content
Brands
People Spotting
MarTech
Comms and PR
Gaming
Companies
Articles
Interviews
Points of View
afaqs! Pause
Profile
PlainSpeak with Sreekant
Guest Articles
Marketing Initiative
Media
Television
Digital
OTT Streaming
Social Media
Print
OOH
Radio
Events
Dashboard
Roundtable
Future Finance
MGID Roundtable
Webinar
Gen AI - Masterclass
CommuniCon
Marketing Thought Leaders
More
Subscribe
Creative Showcase
Television
Digital
OOH
Print
Radio
International
Careers
Contact Us
IPL 2024
WPL 2024
PR & Comms
Sign up for afaqs! Newsletters
Sign up for afaqs! Newsletters
Results for 'Ruchira Jain'
By
afaqs! news bureau
People Spotting
Ruchira Raina joins Rediffusion as Head of South & East
She will be based out of Bangalore. Rediffusion’s Kolkata, Bangalore and Chennai offices will report into her.
By
Shreyas Kulkarni
Marketing
Is 'snacking wanderlust' past its peak?
Buoyed by prolific brand activity in ready-to-cook and food delivery segments, frequent snacking emerged as a biproduct of WFH over 18 months. As offices reopen, will the bingefest wane?
By
Ruchira Jain
Guest Article
Can creativity be measured?
After all, creating memorable advertising requires not just high creativity, but also a deep understanding of the brand and the product category.
By
Shreyas Kulkarni
Advertising
Cadbury Bournvita launches a Rs 5 sachet but is the malted drink late to the scene?
Should the brand have introduced this sachet during the lockdown when the situation was pressing and the price benefit more welcome?
By
Ruchira Jain
Guest Article
'Vocal for Local' is not a marketing strategy
Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...
By
Ananya Pathak
People Spotting
Swiggy’s vice president consumer insights Ruchira Jain moves on
She’s now self-employed as an independent insights and marketing strategy consultant.