Results for 'Ruchira Jain'

Guest Article

Can creativity be measured?

After all, creating memorable advertising requires not just high creativity, but also a deep understanding of the brand and the product category.
Advertising

Cadbury Bournvita launches a Rs 5 sachet but is the malted drink late to the scene?

Should the brand have introduced this sachet during the lockdown when the situation was pressing and the price benefit more welcome?
Guest Article

'Vocal for Local' is not a marketing strategy

Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...
People Spotting

Swiggy’s vice president consumer insights Ruchira Jain moves on

She’s now self-employed as an independent insights and marketing strategy consultant.