Conceptualised by Lowe Lintas, the campaign celebrates resilience and excellence in travel solutions.

The brand has asked the tennis veteran to test out its suitcase. On a tennis court. Read more.

Following commercials will feature Vidyut Jammwal, Sania Mirza, Garima Arora and Ghazal Alagh.

The members of the Indian contingent will travel to the Games with premium suitcases.

For a premium luggage brand, repeating purchases can be a task. Samsonite’s head of marketing communications sheds light on the brand's expansion strategy.

The brand’s head of marketing talks to afaqs! about the campaign, association with Virat Kohli, and consumer trends in luggage bags category.

Enormous teamed up with seven influencers including Manushi Chillar, drummer Sivamani, and Bruised Passport influencer couple Savi Munjal and Vidit Taneja.

Featuring Amitabh Bachchan, Yuvraj Singh and Mithali Raj, the campaign compares hardships of life to strength and durability tests that Samsonite products undergo.

The film brings about many emotions of a father-son bond, as the father is valued through many hidden notes and a surprise that awaits him.

Sinha's Twitter video was about Indigo Airlines' luggage mishandling