Results for 'Samsonite'


Indian Olympic Association signs up Samsonite as Asian Games partner

The members of the Indian contingent will travel to the Games with premium suitcases.

What is Samsonite’s strategy for customer retention?

For a premium luggage brand, repeating purchases can be a task. Samsonite’s head of marketing communications sheds light on the brand's expansion strategy.

American Tourister’s IPL campaign aims to put consumers into an adventure frenzy

The brand’s head of marketing talks to afaqs! about the campaign, association with Virat Kohli, and consumer trends in luggage bags category.
Influencer Marketing

Enormous teams up with influencers for Samsonite 'tests' campaign

Enormous teamed up with seven influencers including Manushi Chillar, drummer Sivamani, and Bruised Passport influencer couple Savi Munjal and Vidit Taneja.

Samsonite’s new campaign motivates viewers to brush off adversities

Featuring Amitabh Bachchan, Yuvraj Singh and Mithali Raj, the campaign compares hardships of life to strength and durability tests that Samsonite products undergo.

This Father’s Day, Samsonite urges to #SayItWithSamsonite with their social media brand film

The film brings about many emotions of a father-son bond, as the father is valued through many hidden notes and a surprise that awaits him.
Social Media

Sonakshi Sinha's Twitter plaint paves way for a brand ambush

Sinha's Twitter video was about Indigo Airlines' luggage mishandling
Guest Article

Festive branding is turning stale

Are we stuck with the 'goodness' proposition?

'No vote, no choice of burger', says McDonald's


Samsonite's timely ad urges the working class to travel to vote