Are Indian homes ready for touch-free taps and lights?
Jaquar Group hopes so, as it woos the upper middle class with a contactless range of products. We spoke to the brand’s marketing head Sandeep Shukla about the usage barrier.
Has brand marketing changed forever… or do the fundamentals stay unchanged?
We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing
