Results for 'Sapna Chadha'

Marketing

“Personal hygiene category’s relevance is at an all-time high”: Sukhleen Aneja, Reckitt Benckiser

The Coronavirus pandemic has caused drastic changes in consumer behaviour – but how long are these changes going to sustain?
Advertising

Google Pay’s product director is the hero of the brand’s latest advert

We find out if employees are more credible endorsers than celebs.
Advertising

"Payments are usually seen as cold and transactional": Sapna Chadha, Google

The e-payments segment is cluttered and driven by cashback carrots. Google Pay digs deeper with its new campaign. We spoke to Sapna Chadha, Google's director of marketing for South Asia and India, about it.
Guest Article

Learning from data-driven creative for Google Maps

Digital

10 Years of YouTube in India: We are just getting started, says Google

Advertising

Google Maps goes local with five-minute story

Digital

'Attentive reach' is the new currency for advertisers- YouTube

Digital

"65% per cent YouTube watch time comes from mobile": Simon Kahn, chief marketing officer, Asia-Pacific, Google

Advertising

Google App looks to simplify life for cricket lovers

Advertising

IAA shows the way forward for emerging agencies