Results for 'Satbir Singh'


When all publicity is not good publicity

The Layer’r Shot ad has put the spotlight on the pitfalls of in-house creative teams and why checks and balances are crucial to good advertising.

Baidyanath Rhuma Oil ad is a new take on pain relief

Created by Thinkstr’s Gurugram office, the 360-degree campaign kicks off with an online film.
Points of View

What if you were in-charge of ad campaigns for Domino's, Air India, after the recent data breach?

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.

Truecaller awards creative duties to Thinkstr

The company has chosen Gurgaon-based independent agency Thinkstr to work on its upcoming campaign.

Why touch the switch when you can say, "Alexa, switch on Wipro lights"?

As India embraces contactless habits, Wipro Consumer Care and Lighting makes a case for smart lighting.

Santoor ditches 31-year-old ‘mummy’ formula in new COVID-era ad

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.

What does PM Modi’s ‘vocal for local’ push mean for independent ad agencies?

When it comes to ‘vocal for local’, why stop at manufacturing industries and brands? Why not extend the thought to independently-owned ad agencies, too?
People Spotting

Thinkstr appoints Sanjay Tandon as CEO


Surf Excel attempts tearjerker; launches ad film #ReadyForLife


Profile: FCB Ulka's Nitin Karkare: "We haven't made a song and dance about most of our business wins"