In collaboration with Schbang Motion Pictures, the ad films feature a trio of plumbers engaging in a fun banter about the pipes' unique qualities.

The account was won after a multi-agency pitch.

The agency has embraced technology to enhance the visual output. 

The agency will offer services like PR and image building, identifying diverse revenue streams, legal and financial support, content planning among others.

Mentopreneur is brand consulting service exclusively for start-ups.

The launch is coupled with the announcement of the brand's first-ever international destination - Sri Lanka.

The account will be handled by the company’s headquarters in Mumbai.

Here’s why advertisers are yet to fully tap into the audio OTT market of 100 million monthly users.

afaqs! spoke to Chirag Shah, associate vice president, Schbang, to understand the brief, design, execution and outcome of the campaign.

Short video platforms like Chingari and Josh anticipate live commerce to factor in heavily in their revenue stream soon.