The new TVC is the continuation of Shyam Steel’s "Hamesha Ke Liye Strong" campaign.

The TVC is the continuation of 'Maksad Toh India Ko Banana Hai' campaign.

Shyam Steel appoints CHLEAR, a fast growing 360 degree marketing and digital services agency, for its digital marketing activities.

The campaign aims to send across the brand message that steel is just an offering, but the idea is to build the nation.