The business reality show helps brands with top of the funnel marketing, but how can they ensure long-term results?

The format makes it a favourite for brand integrations. It also keeps them subtle so the audience does not mind their presence in the show.

In a recreation of the popular Sony TV reality show, aspiring singles from across India pitch their dating profiles to a panel of single investors.

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.

It will be the longest ever episode in the history of Indian reality television. The duration of 5-6 episodes had to be shot to create 12 hours of content.

Director of 'Dangal', 'Chhichhore' continues with his association with Kaun Banega Crorepati, speaks after releasing part-1 of season 13-campaign.

The ban on filming in Maharashtra is till April 30, some channels are airing episodes of 'Ramayan', 'Balika Vadhu' from archives while few continue to film fresh content.

The Government of Maharashtra imposed restrictions on shooting for films, TV shows, advertisements

The mysterious billboards asking us to stock up on Pepsi, Maggi, Amul Lassi, among other things has us scratching our heads.

The Coronavirus-induced lockdown resulted in a ban on filming in India. No fresh episodes were airing on the small screen and so, the audiences got exposed to on-demand viewing on streaming platforms, many of them for the first time.