Results for 'Swati Rathi'

Marketing

afaqs! CMO Dialogues — Swati Rathi, Marketing Head, Godrej Appliances

In our weekly series, we interview marketing heads and CMOs to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

Godrej’s nature-inspired wood-finish Eon Vogue hits shelves; aims to redefine home appliance aesthetics

Swati Rathi, head of marketing, discusses the insights leading into Eon Vogue’s creation, features, target audience, and more.
Advertising

“The film was an experiment”: Swati Rathi, Godrej Appliances, on first 'zero' budget ad

The brand’s new spot features employees in their homes. The marketing head talks about behind the screen scenes and the execution of the ad.
Post Lockdown

"Buying behaviour is expected to go through changes in the coming times"

Swati Rathi, head of marketing, Godrej Appliances, talks about how the cooling category will change, post lockdown
CMO Special

Swati Rathi

Marketing Head, Godrej Appliances
Advertising

afaqs! Creative Showcase: Making music with sneezes...

Advertising

Godrej Appliances and Dabbawalas fight hunger with a 'kool' innovation