Results for 'Tata Motors'

Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.

Tata Motors ‘Desh ke Trucks’ campaign redefines storytelling for commercial vehicle space

The new, five-part content line-up now compliments the ongoing ‘Desh ke Trucks’ campaign.

Tata Motors releases Durga Puja-themed ad; aims to deepen connect with Bengali audiences

The ad emphasises on other features of the car, such as the boot space, sound system and design.
People Spotting

Sidheshwar Sharma joins Tata Motors as general manager of brand marketing

He will be part of its commercial vehicles business unit (CVBU).

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.

"With less travel, OOH becomes more important; people will notice more": Vivek Srivatsa, Tata Motors

A chat with the head – marketing, passenger cars, Tata Motors, on safety, marketing challenges and the road ahead in a post-COVID world.

"Customers see cars as a 'safe bubble' for their families": Vivek Srivatsa, Tata Motors

He also mentioned that Tata Motors is seeing an increase in first-time buyers and a rise in demand for owning more than one car in a family.

Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times

Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
People Spotting

Tata Motors appoints Sudeep Bhalla as the Head of Corporate Communications

He will be based out of Mumbai and report into Guenter Butschek, CEO & MD, Tata Motors.