Results for 'Tata Motors'


Tata Motors launches 'Karo Life Control Mein’ campaign for Fleet Edge app

The campaign comprises of 15 films, each highlighting the unique features of the Fleet Edge platform.

Tata Motors aims to foster ownership pride through market consolidation and product innovation

Head of marketing Vinay Pant reveals challenges in promoting a legacy brand, the importance of innovation, and marketing outlook for 2024.

2024 the year of EV brands revving up media spending?

With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.

TATA.ev takes charge as the new face of Tata Motors' EV business

Vivek Srivatsa of Tata Passenger Electric Mobility talks about the brand’s new identity and its values.

How partnering with IPL boosted bookings and awareness for Tata Tiago EV

Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility talks about the brand’s association with IPL this year.
Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.

Tata Motors ‘Desh ke Trucks’ campaign redefines storytelling for commercial vehicle space

The new, five-part content line-up now compliments the ongoing ‘Desh ke Trucks’ campaign.

Tata Motors releases Durga Puja-themed ad; aims to deepen connect with Bengali audiences

The ad emphasises on other features of the car, such as the boot space, sound system and design.
People Spotting

Sidheshwar Sharma joins Tata Motors as general manager of brand marketing

He will be part of its commercial vehicles business unit (CVBU).

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV