Results for 'Tata Motors'

Marketing

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV
Marketing

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.
Marketing

"With less travel, OOH becomes more important; people will notice more": Vivek Srivatsa, Tata Motors

A chat with the head – marketing, passenger cars, Tata Motors, on safety, marketing challenges and the road ahead in a post-COVID world.
Marketing

"Customers see cars as a 'safe bubble' for their families": Vivek Srivatsa, Tata Motors

He also mentioned that Tata Motors is seeing an increase in first-time buyers and a rise in demand for owning more than one car in a family.
Advertising

Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times

Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
People Spotting

Tata Motors appoints Sudeep Bhalla as the Head of Corporate Communications

He will be based out of Mumbai and report into Guenter Butschek, CEO & MD, Tata Motors.
Guest Article

Is it time PR got a slice of the marketing pie?

Former corporate communications executive at Tata Motors and Vodafone, thinks so
Brands and Sports marketing

UT Ramprasad, Head - Marketing Communications, Tata Motors

Advertising

Lowe Lintas to drive the creative mandate for Tata Motors' new premium hatchback – Altroz

Advertising

Hyundai Venue and other connected cars look to redefine a user's driving experience