Results for 'Tata Motors'

Brands

iD Fresh partners with Tata Motors to launch Ace EVs delivery fleet

By 2025, half of iD Fresh Food's delivery fleet will undergo transition, with the remaining 50% slated to transit by 2027.
Marketing

Tata Motors approves demerger, creating two listed companies for commercial and passenger vehicles

Since 2021, these businesses have been operating independently under their respective CEOs.
Advertising

Tata Motors launches 'Karo Life Control Mein’ campaign for Fleet Edge app

The campaign comprises of 15 films, each highlighting the unique features of the Fleet Edge platform.
Marketing

Tata Motors aims to foster ownership pride through market consolidation and product innovation

Head of marketing Vinay Pant reveals challenges in promoting a legacy brand, the importance of innovation, and marketing outlook for 2024.
Media

2024 the year of EV brands revving up media spending?

With a number of EV launches set in 2024, the sector is expected to contribute significantly to the AdEx, say, leaders.
Marketing

TATA.ev takes charge as the new face of Tata Motors' EV business

Vivek Srivatsa of Tata Passenger Electric Mobility talks about the brand’s new identity and its values.
Marketing

How partnering with IPL boosted bookings and awareness for Tata Tiago EV

Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility talks about the brand’s association with IPL this year.
Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.
Advertising

Tata Motors ‘Desh ke Trucks’ campaign redefines storytelling for commercial vehicle space

The new, five-part content line-up now compliments the ongoing ‘Desh ke Trucks’ campaign.
Advertising

Tata Motors releases Durga Puja-themed ad; aims to deepen connect with Bengali audiences

The ad emphasises on other features of the car, such as the boot space, sound system and design.