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Blog
Results for 'Tata Motors'
By
afaqs! news bureau
People Spotting
Sidheshwar Sharma joins Tata Motors as general manager of brand marketing
He will be part of its commercial vehicles business unit (CVBU).
By
Anirban Roy Choudhury
Marketing
Has India redefined the SUV?
India is officially an SUV nation. But this market has its own special definition of SUV
By
Aishwarya Ramesh
Marketing
“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors
Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.
By
Aishwarya Ramesh
Marketing
"With less travel, OOH becomes more important; people will notice more": Vivek Srivatsa, Tata Motors
A chat with the head – marketing, passenger cars, Tata Motors, on safety, marketing challenges and the road ahead in a post-COVID world.
By
Aishwarya Ramesh
Marketing
"Customers see cars as a 'safe bubble' for their families": Vivek Srivatsa, Tata Motors
He also mentioned that Tata Motors is seeing an increase in first-time buyers and a rise in demand for owning more than one car in a family.
By
Shreyas Kulkarni
Advertising
Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times
Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
By
afaqs! news bureau
People Spotting
Tata Motors appoints Sudeep Bhalla as the Head of Corporate Communications
He will be based out of Mumbai and report into Guenter Butschek, CEO & MD, Tata Motors.
By
Suresh Rangarajan
Guest Article
Is it time PR got a slice of the marketing pie?
Former corporate communications executive at Tata Motors and Vodafone, thinks so
By
afaqs!, New Delhi & Mumbai
Brands and Sports marketing
UT Ramprasad, Head - Marketing Communications, Tata Motors
By
afaqs
Advertising
Lowe Lintas to drive the creative mandate for Tata Motors' new premium hatchback – Altroz
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