Results for 'Tata WPL'

Media

IPL's ecosystem thrives with 6.3% growth amid Disney Star vs. JioCinema dual broadcasting clash

Santosh N, Managing Partner, D&P Advisory shares his insights on IPL 2023’s dual broadcasting, advertising response and its future.
Advertising

Ogilvy’s Sukesh Nayak on the making of the WPL anthem 

The anthem’s ‘W’ symbol was conjured in the unlikeliest yet the most original of minds.
Advertising

Viacom18 wants the next generation of girl names to come from female cricketers

The campaign 'Search Hijack' was conceptualised by 22feet Tribal Worldwide.
Media

WPL signals change; attracts female-centric brands to advertise on cricket

Mia by Tanishq, Vega Beauty, Himalayan Face Care, Navyasa, Joy Personal Care, Lotus Herbals and World Gold Council have associated with the women's cricketing tournament.
Media

Viacom18 onboards eight sponsors for inaugural edition of WPL

TATA Motors, TATA Capital, Hero Vida, Bank of Baroda, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have signed up as sponsors.
Advertising

Tata WPL’s first-ever spot looks to leave a legacy

Made by Ogilvy, the ad like other spots from the IPL uses the song trope to build excitement for the tournament.