WPL signals change; attracts female-centric brands to advertise on cricket
Mia by Tanishq, Vega Beauty, Himalayan Face Care, Navyasa, Joy Personal Care, Lotus Herbals and World Gold Council have associated with the women's cricketing tournament.
Viacom18 onboards eight sponsors for inaugural edition of WPL
TATA Motors, TATA Capital, Hero Vida, Bank of Baroda, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have signed up as sponsors.