‘Hum Kagaz se zyaada neeyat dekhte hain’ encapsulates the message of the brand perfectly, says Arvind Iyer, Head- Marketing, Piramal Finance.

Kawal Shoor and Navin Talreja on why they won’t participate in the upcoming Effie India Awards, staying independent and refusing to pitch for work.

Conceptualized by The Womb, the ad film plays upon the sound associated with the products crunch and crispiness in a light-hearted manner.

Alia Bhatt makes an honest and upfront confession about the brand, something that is unheard of in the toothpaste category.

The film has been directed by Afshan Sheikh of Good Morning Films andis live across Television, Digital and Sunny’s social media channels.

The agency's task is to drive Truecaller's brand communication strategy and accelerate the brand's future business across India.

The agency will collaborate with Scaler and foster the brand’s propositions with innovative and robust communication narratives.

Just as the actor is seen breaking the edtech platform’s office in the film, the brand hopes it will also break through the clutter.

The TVC is conceptualized by The Womb in cooperation with the Astral Adhesives team.

Created by The Womb, the four ad films highlight how the brand has served its community and environment in India.