With Google’s slow but sure phasing out of cookies, brands are looking into alternatives. Here’s what they’re finding.

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit.

The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?

He said this during a discussion around a world sans third party cookies, at an IAMAI event.

How will Google's cookie policy impact web publishing, programmatic buying, and advertising?