Based out of Mumbai and Singapore for his new role at MX, Gandhi will be responsible for taking the platforms to their next phase of growth.

Creators are more likely to cross-post videos from other apps to Reels that, until now, used to limit videos to 30 seconds.

It competes with the likes of YouTube Shorts, Snapchat and TikTok in the race for creator interest.

Shorts doesn’t have a separate app but is part of the YouTube ecosystem.

The former India head of the short video app was at present its head in Middle East, Turkey, Africa (META), and South Asia.

In conversation with the business head - MX TakaTak Janhavi Parikh and Abhishek Joshi - Head of Marketing and Business Partnerships

To mark its one-year anniversary, the app has launched Mitron Club, Mitron Academy and Mitron On-Demand to help create engagement and excitement between the creators and users. 

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients.

The decision comes following a ‘lack of clear direction’ from the government on how and when ByteDance’s apps can be reinstated.

Spotlight gives users the opportunity to earn money with short format videos that look suspiciously like TikTok videos...