Results for 'TikTok'

People Spotting

TikTok elevates Sameer Singh as Head of Global Business, North America

Previously, he was heading global business for the APAC region.

5 Ways to Diagnose the Over-TikTokisation of Your Brand

Our guest author Yashi says brands need to exercise a certain level of self-awareness before taking a plunge into creating bite-sized content
People Spotting

Tiktok India's Nikhil Gandhi joins MX Media as COO

Based out of Mumbai and Singapore for his new role at MX, Gandhi will be responsible for taking the platforms to their next phase of growth.
Social Media

Instagram Reels now supports 60-second videos; it’s a move to stifle rivals TikTok and YouTube Shorts

Creators are more likely to cross-post videos from other apps to Reels that, until now, used to limit videos to 30 seconds.

Facebook dangles a carrot of $1 billion in earnings to lure creators

It competes with the likes of YouTube Shorts, Snapchat and TikTok in the race for creator interest.

YouTube rolls out its short-video offering 'Shorts’ globally; to tackle TikTok for category supremacy

Shorts doesn’t have a separate app but is part of the YouTube ecosystem.
People Spotting

Nikhil Gandhi has quit TikTok

The former India head of the short video app was at present its head in Middle East, Turkey, Africa (META), and South Asia.

What is MX TakaTak trying to get out of the association with seven IPL teams?

In conversation with the business head - MX TakaTak Janhavi Parikh and Abhishek Joshi - Head of Marketing and Business Partnerships

Mitron completes a year in India, launches edutech offering

To mark its one-year anniversary, the app has launched Mitron Club, Mitron Academy and Mitron On-Demand to help create engagement and excitement between the creators and users. 

WPP and TikTok announce first-of-its-kind global agency partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients.