The #MakeYourMoov garnered more than 9 billion views since its launch.

Gandhi brings more than two decades of industry experience to the role.

The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health, and wellness.

It made a reference to a 2014 Vim commercial by Lowe Lintas

The initiative is aimed at encouraging students to create meaningful content on TikTok across themes such as education, motivation, health and wellness.

In a conversation with the TikTok team on their campaign, #WaitASecToReflect. As part of this initiative, the brand is urging users to "wait a second and reflect" before posting any content online.

The platform is slowly emerging to be a voice for the police force of the country to start conversations around various social issues.