Results for 'Tiktok India'

Social Media

Instagram extends short video format 'Reels' to Tiktok starved India market

India is the fourth country, after Brazil, Germany and France, where this new 'short video' format (15 second videos) is being tested.
Social Media

What's happening to TikTok India? The anatomy of a giant controversy

NCW chief wants it banned, its users are uploading violent content against women, and its Play Store rating has dropped to 1.3 in less than two weeks.
Social Media

Marico launches lockdown themed musical 'Champi' challenge on TikTok

The campaign features oil massages set to the beat of techno-dance music tracks; featuring TV personalities and influencers.
Marketing

React to Roast: Is TikTok vs YouTube shaping up to become 'the' brand rivalry of our times?

With brands loving both platforms and creators from both sides taking shots at each other, here's how it all unfolded.
Advertising

TikTok India awards digital marketing mandate to Kinnect

The account was won following a multi-agency pitch. Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India.
Social Media

Lifebuoy's TikTok challenge features an influencer from Dettol's campaign

Awez Darbar was recently seen taking part in the Lifebuoy handwash challenge on TikTok, only days after dancing in a similar video for Dettol
Marketing

Parle ventures into TikTok influencer space...

...for its latest campaign titled #SeekDontHide.
Marketing

When TikTok lends its name to video shooting merchandise…

TikTok's branding has seeped into products that help users create UGC
Social Media

TikTok's rewind video is a little different from YouTube's...

The brand has positioned its rewind video on YouTube India's banner ads.