Its portfolio continued to be the highest reach TV news network in India, reaching 175 million people around the country every week.

Reckitt India was the biggest advertiser on TV news during Jul-Sept'23, with a 7% share of ad volumes.

Hindi news topped, with more than 30% share of the news genre’s ad volumes in 2022 and 2021, reveals TAM AdEx report.

The advertisers have been investing ad spends on these channels, since October 2020, without any data to back their decisions.