Results for 'Vi'

Advertising

Vi woos night owls on 'revenge procrastination' with new data-centric spot

'Vi Unlimited Hero' plans aim to address two major pain points - running out of data in the middle of the night and over the weekend.
Advertising

Vi’s IPL ads emphasise on 4G speed, accessibility, told with a few tongue twisters

The Ogilvy ads talk about how the network’s 4G connection speed can play a role in helping people learn and work from home.
Companies

Vi Dials Up the Cricketing Excitement for T20 fans, with ‘Play Along’ and ‘Vi Fan of the Match’ while you watch

Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App.
Interviews

"It's time to monetise content through an ecosystem of 'paid models', not free services": Vi CMO Avneesh Khosla

The CMO of Vi talks about the importance of video in general and the telecom giant's association with Hungama Digital in particular.
Marketing

Vi forays into short video content in collaboration with Firework

With the partnership, Vi has taken the lead to introduce the 'Stories' format to its users.
People Spotting

Kavita Nair moves on from Vi; Avneesh Khosla appointed new CMO

Kavita Nair, the chief digital transformation officer and marketing head has moved on from the company.
Marketing

‘Vi’ becomes the co-presenting sponsor of Dream11 IPL 2020

The sponsorship announcement comes close on the heels of the leading telecom operator, Vodafone Idea Limited’s rebranding under a unified brand - Vi.
Marketing

"It’s definitely going to take some time getting used to": Kavita Nair, Vi, on new identity

Beyond aesthetic and visual language, Vodafone Idea's new identity - 'Vi' - is a complete brand overhaul. How will the consumers view it?
Marketing

Vodafone Idea's new identity as 'Vi' draws mixed reactions

The new logo attempts to draw from the equity of brand Vodafone and brand Idea with its initials. But, how will consumers perceive the rebranding effort?
Marketing

Vodafone-Idea to go to market with 'Vi' brand

A new logo and brand identity has been announced as the final step in the merger between the two companies.