Results for 'Vodafone'

Marketing

"It’s definitely going to take some time getting used to": Kavita Nair, Vi, on new identity

Beyond aesthetic and visual language, Vodafone Idea's new identity - 'Vi' - is a complete brand overhaul. How will the consumers view it?
Points of View

Has OTT content become the key selling point for telcos?

What does this say about the video consumption market, and the marketing strategy of telcos?
Marketing

Vodafone-Idea to go to market with 'Vi' brand

A new logo and brand identity has been announced as the final step in the merger between the two companies.
Advertising

"Vocal for local won't make impact unless products are truly Indian": Piyush Pandey, Ogilvy

In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.
Advertising

ZooZoos tell users to wash hands, stay home, avoid fake news

A new set of ads from Vodafone and Ogilvy use ZooZoos to spread awareness about social distancing, fake news and handwashing.
Guest Article

Is it time PR got a slice of the marketing pie?

Former corporate communications executive at Tata Motors and Vodafone, thinks so
Advertising

Rivals attack Jio on '6 paisa' move

Here is what they did.
Advertising

These senior citizens are keeping things fresh in ad land...

A new ad from Fevikwik has a hip, old 'kabadiwali...' A look at the ads this year that have featured senior citizens.
Other

Bharti Airtel replaces Vodafone Idea in second spot by mobile revenues

TV

#FriendsUnplugged - Unfriend to Befriend for real