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Results for 'Vodafone'
By
Aishwarya Ramesh
Marketing
"It’s definitely going to take some time getting used to": Kavita Nair, Vi, on new identity
Beyond aesthetic and visual language, Vodafone Idea's new identity - 'Vi' - is a complete brand overhaul. How will the consumers view it?
By
Shreyas Kulkarni
Points of View
Has OTT content become the key selling point for telcos?
What does this say about the video consumption market, and the marketing strategy of telcos?
By
afaqs! news bureau
Marketing
Vodafone-Idea to go to market with 'Vi' brand
A new logo and brand identity has been announced as the final step in the merger between the two companies.
By
Aishwarya Ramesh
Advertising
"Vocal for local won't make impact unless products are truly Indian": Piyush Pandey, Ogilvy
In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.
By
afaqs! news bureau
Advertising
ZooZoos tell users to wash hands, stay home, avoid fake news
A new set of ads from Vodafone and Ogilvy use ZooZoos to spread awareness about social distancing, fake news and handwashing.
By
Suresh Rangarajan
Guest Article
Is it time PR got a slice of the marketing pie?
Former corporate communications executive at Tata Motors and Vodafone, thinks so
By
afaqs! news bureau
Advertising
Rivals attack Jio on '6 paisa' move
Here is what they did.
By
Aishwarya Ramesh
Advertising
These senior citizens are keeping things fresh in ad land...
A new ad from Fevikwik has a hip, old 'kabadiwali...' A look at the ads this year that have featured senior citizens.
By
afaqs
Other
Bharti Airtel replaces Vodafone Idea in second spot by mobile revenues
By
afaqs
TV
#FriendsUnplugged - Unfriend to Befriend for real
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