Beyond aesthetic and visual language, Vodafone Idea's new identity - 'Vi' - is a complete brand overhaul. How will the consumers view it?

What does this say about the video consumption market, and the marketing strategy of telcos?

A new logo and brand identity has been announced as the final step in the merger between the two companies.

In a webinar hosted for Amazon's employees, the veteran adman spoke about advertising history, 'vocal for local', among other things.

A new set of ads from Vodafone and Ogilvy use ZooZoos to spread awareness about social distancing, fake news and handwashing.

Former corporate communications executive at Tata Motors and Vodafone, thinks so

Here is what they did.

A new ad from Fevikwik has a hip, old 'kabadiwali...' A look at the ads this year that have featured senior citizens.