Results for 'Wendy's'

Advertising

Is Pepsi’s cheeky jab at Coca-Cola a message for Burger King, Subway, and other fast-food giants?

Pepsi's latest ad challenges Coca-Cola, but risks boosting its rival's visibility. Is this a risky strategy for Pepsi?
Advertising

Santa isn’t real? Has Burger King gone ‘Grinch’ this Christmas?

The brand takes aim at Santa Claus and competitors McDonald's and Wendy's while hijacking an iconic holiday song.
Marketing

From Faasos' wraps to Behrouz Biryani, how Rebel Foods reshaped India's F&B landscape

Sagar Kochhar, co-founder of Rebel Foods and chief of EatSure shares how innovation in tech & marketing fueled their ascent in India's F&B sector.
Advertising

Wendy's asks customers to refresh their 20-year-old burger preference in India

Conceptualised by Leo Burnett, the campaign talks about replacing the old boring burgers with new flavourful Wendy’s burgers.
Advertising

Wendy’s takes a dig at McDonald’s French fries to promote its ‘Hot & Crispy Fries’

The new campaign guarantees that Wendy’s fries will always be hot and crispy, or else will be replaced for free.
Interviews

“We will not rest till it becomes a Rs 150-200 crore brand”: Indrajit Ghosh of Rebel Foods on Wendy’s

A chat with the VP and global head - marketing communication and design, Rebel Foods.
Marketing

Pepsi uses hidden logos to claim it goes better with burgers than coke

It’s the cola brand’s push to fight Coke’s decades-long dominance at Wendy’s, Burger King, and McDonald’s.