Your favourite celebrity might want to wish you a happy birthday and end up promoting a brand instead. Here’s how.

Community is a strong brand asset. Several brands are already experimenting with this concept that can increase loyalty, lower marketing costs and become a revenue-generating channel.

The campaign highlighted how brands are experimenting and taking a leap by getting quirky and humorous to engage with the younger target audience.

Crypto, personal care and fashion are key influencer violation categories.