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MarTech
IPL 2023
vdonxt
Results for 'Women’s Day'
By
Yash Bhatia
Marketing
Why Starbucks decided to narrate the story of its women partners
Deepa Krishnan, director – marketing, Tata Starbucks talks about the idea behind the women’s day campaign, concept of all women stores and more.
By
afaqs! news bureau
Advertising
Women's Day ads: brands attempt to break stereotypes, change perceptions
afaqs! has chosen a few campaigns that go beyond the regular celebrations.
By
Shreyas Kulkarni
Advertising
The age of the superwoman must go, says Tanishq
A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.
By
afaqs! news bureau
Marketing
Flipkart offers deals on kitchen appliances for Women’s Day; apologises
"We messed up and we are sorry," the e-commerce platform tweeted.
By
Pooja Manek
Guest Article
Lessons I learnt from the mentors I could not have
Pooja Manek, creative director, Dentsu Webchutney, shares the wisdom she has gathered from some incredible women on how to own her full worth.
By
afaqs!
Companies
Break the delusion, Take the pledge
By
afaqs! news bureau
Marketing Initiative
Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video
The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.
By
afaqs! news bureau
Advertising
OkCupid's ad shines light on the people who 'allow' women to be successful...
Popular writers Manaswi Mohata and Anuya Jakatdar conceptualised the creative idea and wrote the script for the video.
By
Aishwarya Ramesh
Advertising
How to make a typical Women's Day ad
Here's a 'foolproof' formula
By
afaqs
Advertising
Levi’s creates music video to take #IShapeMyWorld campaign forward
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