Results for 'Women’s Day'

Marketing

Why Starbucks decided to narrate the story of its women partners

Deepa Krishnan, director – marketing, Tata Starbucks talks about the idea behind the women’s day campaign, concept of all women stores and more.
Advertising

Women's Day ads: brands attempt to break stereotypes, change perceptions

afaqs! has chosen a few campaigns that go beyond the regular celebrations.
Advertising

The age of the superwoman must go, says Tanishq

A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.
Marketing

Flipkart offers deals on kitchen appliances for Women’s Day; apologises

"We messed up and we are sorry," the e-commerce platform tweeted.
Guest Article

Lessons I learnt from the mentors I could not have

Pooja Manek, creative director, Dentsu Webchutney, shares the wisdom she has gathered from some incredible women on how to own her full worth.
Companies

Break the delusion, Take the pledge

Marketing Initiative

Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.
Advertising

OkCupid's ad shines light on the people who 'allow' women to be successful...

Popular writers Manaswi Mohata and Anuya Jakatdar conceptualised the creative idea and wrote the script for the video.
Advertising

How to make a typical Women's Day ad

Here's a 'foolproof' formula
Advertising

Levi’s creates music video to take #IShapeMyWorld campaign forward