Results for 'Women's Day'


Can advertising be the antidote to toxic masculinity?

Learning and unlearning societal conditioning is incredibly hard; can ads set 30-second examples?

Prega News praises working Moms with a talking billboard

The brand has installed a billboard in Cyber Hub, Gurugram, featuring a voice praising working mothers as they pass by.

Why Starbucks decided to narrate the story of its women partners

Deepa Krishnan, director – marketing, Tata Starbucks talks about the idea behind the women’s day campaign, concept of all women stores and more.

Women's Day ads: brands attempt to break stereotypes, change perceptions

afaqs! has chosen a few campaigns that go beyond the regular celebrations.

The age of the superwoman must go, says Tanishq

A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.

Flipkart offers deals on kitchen appliances for Women’s Day; apologises

"We messed up and we are sorry," the e-commerce platform tweeted.
Guest Article

Lessons I learnt from the mentors I could not have

Pooja Manek, creative director, Dentsu Webchutney, shares the wisdom she has gathered from some incredible women on how to own her full worth.

Break the delusion, Take the pledge

Marketing Initiative

Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.

OkCupid's ad shines light on the people who 'allow' women to be successful...

Popular writers Manaswi Mohata and Anuya Jakatdar conceptualised the creative idea and wrote the script for the video.