The agency plans to get back on track for growth this year, with new business lineup and strong AI-driven creativity and media skills.

The agency network says AI will be fundamental to its business.

OH-SO Digital will initially launch in Hamburg and Prague on March 1, with further planned outposts in Berlin and Munich.

It plans to leverage AI opportunities, optimise creative transformation, accelerate growth, and enhance cash generation.

Nidhi Kekre was associated with the agency for about 5.5 years.

Burson is set to launch on July 1, 2024, with its new brand reveal later this year.

The ad organically connects the brand’s range of drinks with everyday small moments in life.

She succeeds Lindsay Pattison, who is moving to become WPP Chief People Officer.

Conceptualised by WPP, the campaign #InnBaalonMeinJaanHain has been released with a cultural context.

These tools will help brands connect with, engage, and better understand their customers at scale.