Results for 'WPP'

Advertising

“Amazon is the world’s most valuable brand”: WPP, Kantar report

According to the 2020 BrandZ Top 100 Most Valuable Global Brands ranking, Apple occupies the second spot, followed by Microsoft.
Advertising

WPP's new initiatives aimed at combating racial injustice

The initiatives include a full review of several WPP practices, promoting racial equality, and a $30 million investment to meet these commitments.
Advertising

“Consumers are more willing to pay for digital products,”: Mark Read, CEO WPP

'Disruption', 'unprecedented', 'agility' have become common catchphrases for work from home given the lockdown circumstances. Will it sustain?
Advertising

Lay's pays homage to its workers in a new ad film

Called 'Heartwork', the ad thanks those workers who've toiled hard during the lockdown without seeking any praise.
Advertising

Mark Read outlines WPP's 'slow and measured' plan to return to office

Employees commutes, lockdown situations, geographic impact of the pandemic - these are some of the considerations in place before reopening WPP's offices.
People Spotting

Ogilvy Worldwide CEO John Seifert to retire in 2021

A hunt for his successor is part of the leadership development and succession planning across The Ogilvy Group.
Advertising

Essence report speculates on the future of advertising in 2030

The report studies the likelihood of 15 different scenarios occurring in the next decade and its impact on advertising.
Companies

First two months’ trading in line with our expectations

First quarter trading update on 29 April 2020.
Marketing

56 per cent of consumers want more control over their data: GroupM's new research

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.
Advertising

The new Parachute Advansed advertisement gives hair its own identity

It shows the relationship a woman shares with her hair in long-form Hindi poetry, which is a change from the usual short and snappy English ads.