Results for 'WPP'

Digital

Elon Musk explains the advertisement fiasco on X, seeks to make amends with the industry

Speaking to Mark Read, CEO, WPP, at Cannes Lions 2024, he said that advertisers can avoid content they dislike but cannot dictate X's policies.
Digital

Amazon, Meta, Reddit, YouTube: A look at announcements made by tech companies at Cannes Lions 2024

Agencies such as Omnicom and WPP have also formed strategic partnerships to create content and make businesses easier.
Digital

WPP and IBM partner to revolutionise business-to-business marketing using generative AI

Additionally, WPP and IBM will collaborate with LinkedIn to better understand buying groups.
Advertising

WPP unveils AI-powered Production Studio, co-developed with Hogarth

Production Studio is now available to all WPP clients through WPP Open.
Media

E-comm, content, data integration – 3 tools to support our clients: Wavemaker’s Ajay Gupte

The CEO, Wavemaker South Asia, speaks about the agency's focus areas and how it is preparing for future technology.
Advertising

Deepfake scammers attack Mark Read

The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.
Advertising

WPP Q1 2024 revenue down by 1.4% from Q1 2023, India stands out with 6.6% growth

The agency plans to get back on track for growth this year, with new business lineup and strong AI-driven creativity and media skills.
Advertising

WPP FY23 revenue up 2.9% from FY22; India stands out with a 7.7% growth

The agency network says AI will be fundamental to its business.
Digital

WPP invests in a German agency OH-SO Digital

OH-SO Digital will initially launch in Hamburg and Prague on March 1, with further planned outposts in Berlin and Munich.
Advertising

WPP to invest $318 million in AI technology, expects flat revenue growth in 2024 : Report

It plans to leverage AI opportunities, optimise creative transformation, accelerate growth, and enhance cash generation.