Results for 'WPP'

Marketing

HDFC Bank tops the BrandZ Top 75 Most Valuable Indian Brands 2020 report

This year’s ranking was worth $216 billion in brand value, a decline of 6% over last year.
Companies

Digital audio consumption far outpaces ad spend finds new report

Xaxis India’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than 7% higher than the global average.
Advertising

WPP CEO Mark Read's comment stirs ageism debate

His statement on WPP's average age being less than 30 didn't sit well with people, and he later apologised on Twitter.
People Spotting

Wavemaker’s Ajit Varghese moves on

He joined the WPP network as managing director - South Asia of media buying arm Maxus (currently Wavemaker) in October 2006.
Advertising

WPP merges Grey and Ogilvy Paris

While the two agencies come together, they will still keep separate brands.
Advertising

“Amazon is the world’s most valuable brand”: WPP, Kantar report

According to the 2020 BrandZ Top 100 Most Valuable Global Brands ranking, Apple occupies the second spot, followed by Microsoft.
Advertising

WPP's new initiatives aimed at combating racial injustice

The initiatives include a full review of several WPP practices, promoting racial equality, and a $30 million investment to meet these commitments.
Advertising

“Consumers are more willing to pay for digital products,”: Mark Read, CEO WPP

'Disruption', 'unprecedented', 'agility' have become common catchphrases for work from home given the lockdown circumstances. Will it sustain?
Advertising

Lay's pays homage to its workers in a new ad film

Called 'Heartwork', the ad thanks those workers who've toiled hard during the lockdown without seeking any praise.
Advertising

Mark Read outlines WPP's 'slow and measured' plan to return to office

Employees commutes, lockdown situations, geographic impact of the pandemic - these are some of the considerations in place before reopening WPP's offices.