WPP expands into end-to-end ecommerce with the launch of ‘Everymile’
The new service will be led by Mark Steel, previously at Google Cloud and before that Digital Director at Argos, where he worked with WPP CFO John Rogers, who is executive sponsor of Everymile.
The software platform helps brands across the entire commerce journey, connecting customer acquisition and multi-platform commerce, with warehousing, inventory, and fulfilment partners.