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Results for 'WPP@CP'
By
Ubaid Zargar
Advertising
About Colgate's recent spell of unconventional ads
The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.
By
afaqs! news bureau
Advertising
People are mistaking desserts for toothpaste in Colgate’s PSAesque ad that takes on sugar
Made by WPP@CP, the ad seemingly wants to initiate a behavioural change in Indian consumers’ night routine to protect them against cavities.