YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.

In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.

Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.

Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.