YouGov Report - Unveiling Gen Z: Beyond Instagram Obsession
In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.
International FMCG Report 2021: Consumer goods in crisis
YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Facebook's 'Festive Playbook' to help brands build campaigns for Diwali, and beyond
Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.
How to create the best pitches amidst the pandemic?
Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.