In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.

YouGov data reveals the advertisers that noted upticks in Ad Awareness during the 2022 Indian Premier League.

YouGov’s latest data reveals that 36% of urban Indian plan to spend more this year vs last Diwali.

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.

Findings say that there is a deeper involvement with the game that is beyond pure ratings/viewership.

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.

In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.

Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.

Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.