Results for 'YouGov'

Marketing Initiative

YouGov Report - Unveiling Gen Z: Beyond Instagram Obsession

In today's digital landscape, understanding Gen Z is essential for marketers. Unlock their preferences and behaviour to drive brand growth. Go beyond social media with YouGov's latest report for valuable insights into Gen Z's lifestyle and aspirations.

Swiggy made biggest upticks in Ad Awareness during IPL 2022: YouGov report

YouGov data reveals the advertisers that noted upticks in Ad Awareness during the 2022 Indian Premier League.
Marketing Initiative

Decoding behaviour of the Indian festive shopper

YouGov’s latest data reveals that 36% of urban Indian plan to spend more this year vs last Diwali.
Marketing Initiative

Urban Indians likely to adopt AR/VR solutions for retail shopping

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.

Havas Media Group launches HI-CRICKET in partnership with YouGov

Findings say that there is a deeper involvement with the game that is beyond pure ratings/viewership.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing Initiative

Two in five urban Indians consider saving money for hardships a top financial priority in 2021

YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.
Marketing Initiative

India’s early tech adopters are young, male and affluent

In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.

Facebook's 'Festive Playbook' to help brands build campaigns for Diwali, and beyond

Based on current consumer trends, the report highlights that video, AR, influencers and messaging will play a crucial role in driving the discovery of brands.
Marketing Initiative

How to create the best pitches amidst the pandemic?

Businesses often face challenges like selecting the right audience for their surveys, the turnaround time or the high costs for online market research.