Prior to this, he was working as SVP and business head AVOD.

He takes over from Ajit Mohan, Managing Director, Facebook India.

Rajeev will be responsible for achieving and delivering the revenue growth through Advertising Sales and Operations for ZEE5 India.

The app will provide access to 4000+ hours of bespoke content for kids across 9 languages.

The OTT platforms unanimously decided to drop down its content offering on cellular data to standard definition.

Tarun Katial, CEO, ZEE5 wants the platform to be the preferred choice for over 550 million consumers estimated to watch video online by 2023.