Ayyappan Raj

Stories by 'Ayyappan Raj'

Guest Article

Where did the advertising industry go wrong?

Our guest author traces the recent history of the ad agency business and raises some thought-provoking questions about how it’s run today. 
Guest Article

The secret to making great ad films…

Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.