Our guest author traces the recent history of the ad agency business and raises some thought-provoking questions about how it’s run today. 

Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.