Namah Chawla

Namah Chawla


I write extensively about the marketing efforts of brands across categories.

Stories by 'Namah Chawla'


What makes brands go gaga over celebrity kids?

Suhana Khan, Aryan Khan, Shanaya Kapoor and Navya Naveli Nanda land big brand deals even before their first commercial success.

Our marketing approach is purpose-driven, not commercially led: Puma's Abhishek Ganguly

The sports brand's MD talks about the recent purpose-driven initiatives, IPL strategy, and more.

Schneider Electric partners with Rajasthan Royals to make cricket more sustainable

Luminous Power Technologies, owned by Schneider Electric, recently became IPL team Rajasthan Royals’ title sponsor.

What does the clear teeth aligners category, stand to gain from mass advertising?

makeO toothsi, a prominent brand in the category, is advertising during the ongoing IPL 2023 on JioCInema.
People Spotting

Forest Essentials appoints Antara Kundu as head of marketing

Kundu has moved on from The Body Shop after spending four years with the company.
Influencer Marketing

Government increases scrutiny of health and wellness influencers, experts react

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.

IPL has helped Upstox in creating awareness, says co-founder Kavitha Subramanian

This is the third year of the brand’s IPL association and this time around, it’s betting big on JioCinema to utilise its integrated mobile and digital experience.
Corporate Communications and PR

Retaining talent is a massive challenge: PRCAI

President Atul Sharma and CEO Deeptie Sethi of Public Relations Consultants Association of India talk about the growing regional market, key challenges of the industry and more.

Stayfree will engage with a wider segment of women with Kiara Advani’s association: Manoj Gadgil

The VP, marketing & BU head at Johnson & Johnson consumer health, talks about Stayfree’s latest campaign, celebrity association, and more.
Social Media

Is de-influencing going to change influencer marketing forever?

From influence to responsibility: creators using de-influencing to present authentic reviews and trigger mindful purchases.