Namah Chawla

Namah Chawla

Email: namah.chawla@afaqs.com

I write extensively about the marketing efforts of brands across categories.

Stories by 'Namah Chawla'

Marketing

Jewellery ad spends to see 15% rise this wedding season

Jewellery brands are ramping up their ad spends as the ‘big fat Indian wedding’ brings more pent-up demand.
Marketing

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.
Marketing

25% of Maruti Suzuki’s new car sales are triggered by exchanges: Shashank Srivastava

The senior executive director, marketing and sales, Maruti Suzuki, talks about the automaker’s re-selling platform True Value, expected sales, organised pre-owned car market, and more.
Advertising

Ideas don’t follow agencies, they follow their full potential: Binaifer Dulani on Tanishq's new ad

After Dentsu Webchutney, Talented has created the second season of the jewellery brand's 'Marriage Conversations' campaign.
Marketing

Amitabh Bachchan gets personality rights: Is it a fair demand by the persona-led brand?

Industry experts share their views on the repercussions for brands who use the actor's personality for their brand's motives.
People Spotting

Tara Kapur, Co-Lead, Series Marketing, Netflix India moves on

After spending about 3 years with the OTT platform, Kapur has decided to move on.
Marketing

Will the new government guidelines curb online fake reviews?

While welcoming the Bureau of Indian Standards rules for fake e-commerce reviews, industry experts say their implementation will be challenging.
Social Media

Why are all Monster.com’s employees stepping down?

To create a stir for its brand refresh, Monster.com’s employees posted their decision to move on from the company on LinkedIn.
Advertising

eBay India takes a subtle dig at other e-comm players in its new ad

Pavan Ponnappa, head of categories and marketing, however, says eBay competes with vertical specialists and not other e-commerce marketplaces.
Advertising

ICICI Bank’s new ad with Tabu cautions against UPI frauds

UPI pin is only required to send payments and not to receive them, highlights the actor in the ad-film.