Yash Bhatia

Yash Bhatia

Email: yash.bhatia@afaqs.com

Yash Bhatia serves as a correspondent at afaqs!, where he crafts narratives centred around marketing, advertising, and social media trends, with a distinct emphasis on the dynamic startup ecosystem. In his perspective, he believes that any subject has the potential to transform into a compelling story when viewed through the right lens.

Stories by 'Yash Bhatia'

Marketing

Apparel: The silent component in Royal Enfield’s marketing strategy

Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
Advertising

Will a proactive SC force FMCG brands to review their claims in ads?

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.
Marketing

PokerBaazi teams up with Shark Tank and DMRC to improve game perception

The real-money gaming platform allocates approximately 15-20% of its budget to marketing efforts.
Advertising

We were concerned about how MS Dhoni would react to ‘Bole Jo Koyal’ ad idea: Aditya Oza, EMotorad

The brand saw an increase of 300% in sales within two weeks of the campaign launch.
Marketing

How Dabur is banking on brand heritage and trust to market its new Odomos vaporiser

Head of marketing Sanath Pulikkal highlights the company's vision for redefining mosquito protection in homes.
Advertising

Standup comedian Rahul Subramanian uncovers Amazon’s #TheUnconventionals

According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
Marketing

ENO turns on-the-go chewy saviour against acidity woes

Kishlay Seth, the category lead, elaborates on the product's availability in the market across three different SKUs: a single pillow pouch, a pack of 10, and a pack of 30.
Advertising

Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024

With 60% of consumers being adults, its new spot stars a celeb with a pan-India presence.
Advertising

We refrain from portraying celebrities as caricatures: Vikrant Mudaliar, CMO, Dream11

With its IPL campaign, the brand wants to increase its geographical footprint and says it has seen an 80% Y-o-Y growth in female users.
Media

Will 2024 be the year of Connected TV advertising?

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.