Ganapathy Viswanathan

Stories by 'Ganapathy Viswanathan'

Guest Article

Political campaigns are always a challenge! How can PR agencies partner them?

Our guest author delves into political PR, unveiling the challenges faced by agencies in steering campaigns and establishing credibility.
Guest Article

The vital role of strategy-led research in crafting effective PR campaigns

Our guest author delves into the data-driven evolution of PR, shedding light on how insights can reshape brand narratives.
Guest Article

Honest messaging and staying transparent will help to boost your PR campaigns

Remain honest, follow the strictest moral standards and ethics, says our guest author.
Guest Article

How to match client expectations in PR

Clients are looking at value, and not just volumes. So, ‘strategic lead PR’ is important, says our guest author.