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Ruchika Jha
Email: ruchika.jha@afaqs.com
Hello. I write about digital advertising and marketing at afaqs!
Stories by 'Ruchika Jha'
By
afaqs! news bureau
Advertising
Ajay Devgn, SRK, Tiger Shroff, and Amyra Dastur celebrate 'kesari tyohar' in Vimal's latest ad
Before Vimal Elaichi, Shroff had also partnered with Pan Bahar alongside Mahesh Babu.
By
afaqs! news bureau
Brands
Nestlé introduces Nespresso in India's premium market, will be available by end of 2024
The company will offer Nespresso coffees through e-commerce channels.
By
afaqs! news bureau
Advertising
From Spotify to Tinder: Brands are rallying voters for General Elections 2024
As we enter the second polling phase, major brands launch election-themed campaigns.
By
Ruchika Jha
Marketing
Have India's chess triumphs failed to attract marketing dollars?
Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
By
Ruchika Jha
Advertising
Political parties leverage OTT platforms for advertising during Lok Sabha Election
The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
By
afaqs! news bureau
Advertising
McDonald’s UK's new range of burgers makes consumers go ‘A little more Mmm’ in this operatic ad
Developed by Leo Burnett UK, McDonald's highlights changes in its Big Mac®, Quarter Pounder™ with Cheese, and the Double Cheeseburger.
By
afaqs! news bureau
Media
IPL 2024 ups trajectory for fantasy gaming; revenue expected to rise by 30% from 2023: Redseer Report
Tier-2 cities drive fantasy sports revolution, contributing over 65% of revenue to local internet economies in 2024.
By
Ruchika Jha
Advertising
From yoga fusion to sadboi rap, Badshah's musical mood swings ft. Spotify 'daylist'
The highly customised daylist gets updated every day.
By
Ruchika Jha
Gaming and e-Sports
What does Google AdMob's in-game ad push mean for India's booming mobile gaming industry?
Currently, the company plans to expand ad placements to include both two-dimensional and three-dimensional mobile games.
By
afaqs! news bureau
Advertising
Aamir Khan files FIR against misleading video, says he never endorsed any political party
The statement added that though Khan has never endorsed any political party, he encourages Indians to vote in the upcoming Lok Sabha Elections.
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