Ruchika Jha

Ruchika Jha

Email: ruchika.jha@afaqs.com

Hello. I write about digital advertising and marketing at afaqs!

Stories by 'Ruchika Jha'

Advertising

Dwayne “The Rock” Johnson unleashes his 'Big Dwayne Energy' in humorous ZOA Energy Drink ad

In a minute-long ad, The Rock takes on multiple roles ranging from a remote working mother, a beginner aerial acrobat, and a surgeon.
Influencer Marketing

Meta expands creator marketplace for Instagram in India: What's in store for brands and creators?

Influencer marketing experts decode the impact of improved paid content opportunities.
Marketing

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.
Digital

A quick guide to Google and Yahoo’s new email marketing guidelines

A closer look into the world of email marketing and updated guidelines for the same.
Marketing

Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood

The actor is at the top with a brand value of $181.7 million, surpassing Indian cricketer Virat Kohli.
Advertising

Ben Affleck, Matt Damon, and Tom Brady are in Dunkin’s ultimate boy band - The DunKings’

The commercial also stars Jack Harlow, Jennifer Lopez, Fat Joe, and Charli D’amelio.
Influencer Marketing

Kofluence's CEO on the role of gaming creators for influencer marketing

Sreeram Reddy Vanga delves into the relationship with Nazara, Kofinity, and the coalition of brands, creators and content.
Advertising

Lionel Messi scores for Michelob ULTRA in this Super Bowl spot

The ad also stars Dan Marino and Ted Lasso co-creator and actor Jason Sudeikis.
Digital

Traversing the AI era of digital discovery and brand growth

Jyothirmayee JT, founder and CEO, HiveMinds, talks company’s growth and expansion, cookieless future, and more.
Advertising

Google Pixel 8 helps the visually impaired capture life's moments in latest Super Bowl ad

The ‘Javier in Frame’ advertisement enables the Guided Frame feature of Pixel cameras.