Madhukar Kumar, founder and chief strategist, Grey Cell PR, discusses the agency's diverse clients, purpose-driven strategies, and expansion plans.

Conceptualised by Leo Burnett, the campaigns showcase four hypothetical everyday crises to underscore Flipkart Minutes' reliability and speed.

Brand strategists suggest evaluating Paralympic athletes for brand partnerships based on their merits, not just out of charity.

The brand’s key takeaway is that every strategy must be customised to its unique needs and timing, says co-founder Swati Nathani.

At afaqs! DigiNews, publishers examined the digital world's challenges and opportunities and discussed their strategies for addressing them.

The founder and CEO of Whoppl delves into Whoppl Studio’s first anniversary, expansion plans, and helping micro and nano influencers.

The company, along with SERA, will be producing a show that will give chance to six people across India and other countries to travel into space.

Marketers are now focussing on personalising ads to tailor every type of advertising to each consumer.

Lakshmi Narayanan B., CMO, CEAT, reveals that as cricket goes global, CEAT aims to match that ambition with focussed investments in other sports.

The spokesperson said that rules are always meant to respect the laws of each country.