Ruchika Jha

Ruchika Jha

Email: ruchika.jha@afaqs.com

Hello. I write about digital advertising and marketing at afaqs!

Stories by 'Ruchika Jha'

Advertising

Ajay Devgn, SRK, Tiger Shroff, and Amyra Dastur celebrate 'kesari tyohar' in Vimal's latest ad

Before Vimal Elaichi, Shroff had also partnered with Pan Bahar alongside Mahesh Babu.
Brands

Nestlé introduces Nespresso in India's premium market, will be available by end of 2024

The company will offer Nespresso coffees through e-commerce channels.
Advertising

From Spotify to Tinder: Brands are rallying voters for General Elections 2024

As we enter the second polling phase, major brands launch election-themed campaigns.
Marketing

Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
Advertising

Political parties leverage OTT platforms for advertising during Lok Sabha Election

The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
Advertising

McDonald’s UK's new range of burgers makes consumers go ‘A little more Mmm’ in this operatic ad

Developed by Leo Burnett UK, McDonald's highlights changes in its Big Mac®, Quarter Pounder™ with Cheese, and the Double Cheeseburger.
Media

IPL 2024 ups trajectory for fantasy gaming; revenue expected to rise by 30% from 2023: Redseer Report

Tier-2 cities drive fantasy sports revolution, contributing over 65% of revenue to local internet economies in 2024.
Advertising

From yoga fusion to sadboi rap, Badshah's musical mood swings ft. Spotify 'daylist'

The highly customised daylist gets updated every day.
Gaming and e-Sports

What does Google AdMob's in-game ad push mean for India's booming mobile gaming industry?

Currently, the company plans to expand ad placements to include both two-dimensional and three-dimensional mobile games.
Advertising

Aamir Khan files FIR against misleading video, says he never endorsed any political party

The statement added that though Khan has never endorsed any political party, he encourages Indians to vote in the upcoming Lok Sabha Elections.