Ruchika Jha

Ruchika Jha

Email: ruchika.jha@afaqs.com

Hello. I write about digital advertising and marketing at afaqs!

Stories by 'Ruchika Jha'

Influencer Marketing

OPPO's AI is the latest exorcist in town?

A couple of Punjabi influencers have their own way of promoting the new OPPO’s AI phone. Take a look.
People Spotting

Google elevates Sanjay Gupta to president - APAC

He joined the company as country head and VP, Google India.
Corporate Communications and PR

The Rs 5,000 crore Ambani wedding: Genius PR or just too much PR?

As stories from the wedding unfold, they raise questions about its PR impact, with experts debating effectiveness of its lavish media approach.
Marketing

GIVA bets big on retail presence; aims to open over 500 offline stores

Resha Jain, chief brand officer, shares GIVA's expansion plans into lab-grown diamonds, men's jewellery, and staying relevant in the market.
Marketing

Brand positioning: A relic of the past or future necessity?

Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.
People Spotting

WPP names Brian Lesser as global CEO of GroupM

He succeeds Christian Juhl, who is stepping down and taking up the position with WPP as president - corporate development.
Obituary

Camlin founder Subhash Dandekar passes away at 86

He is survived by his son Ashish and daughter Anagha.
Advertising

Nykaa brings Mallika Sherawat, Pooja Bedi, Amrita Rao, and Zayed Khan for its Hot Pink Sale Campaign

The campaign will commence from July 19, 2024 and it will bring big deals, global brands at reasonable prices, and gifts with purchases.
MarTech

Whilter.ai bets big on hyper-customised video content for brand engagement

The founders of the company focus on positioning the platform as a communication partner to brands other than offering feature-based solutions.
Marketing

Signify focusses on digital marketing, young celebs, and influencers to reach young consumers

Nikhil Gupta, head of marketing, strategy, govt affairs, and CSR, Signify Greater India, aims to maintain the brand's appeal across generations.