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Ruchika Jha
Email: ruchika.jha@afaqs.com
Hello. I write about digital advertising and marketing at afaqs!
Stories by 'Ruchika Jha'
By
Ruchika Jha
Influencer Marketing
OPPO's AI is the latest exorcist in town?
A couple of Punjabi influencers have their own way of promoting the new OPPO’s AI phone. Take a look.
By
afaqs! news bureau
People Spotting
Google elevates Sanjay Gupta to president - APAC
He joined the company as country head and VP, Google India.
By
Ruchika Jha
Corporate Communications and PR
The Rs 5,000 crore Ambani wedding: Genius PR or just too much PR?
As stories from the wedding unfold, they raise questions about its PR impact, with experts debating effectiveness of its lavish media approach.
By
Ruchika Jha
Marketing
GIVA bets big on retail presence; aims to open over 500 offline stores
Resha Jain, chief brand officer, shares GIVA's expansion plans into lab-grown diamonds, men's jewellery, and staying relevant in the market.
By
Ruchika Jha
Marketing
Brand positioning: A relic of the past or future necessity?
Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.
By
afaqs! news bureau
People Spotting
WPP names Brian Lesser as global CEO of GroupM
He succeeds Christian Juhl, who is stepping down and taking up the position with WPP as president - corporate development.
By
afaqs! news bureau
Obituary
Camlin founder Subhash Dandekar passes away at 86
He is survived by his son Ashish and daughter Anagha.
By
afaqs! news bureau
Advertising
Nykaa brings Mallika Sherawat, Pooja Bedi, Amrita Rao, and Zayed Khan for its Hot Pink Sale Campaign
The campaign will commence from July 19, 2024 and it will bring big deals, global brands at reasonable prices, and gifts with purchases.
By
Ruchika Jha
MarTech
Whilter.ai bets big on hyper-customised video content for brand engagement
The founders of the company focus on positioning the platform as a communication partner to brands other than offering feature-based solutions.
By
Ruchika Jha
Marketing
Signify focusses on digital marketing, young celebs, and influencers to reach young consumers
Nikhil Gupta, head of marketing, strategy, govt affairs, and CSR, Signify Greater India, aims to maintain the brand's appeal across generations.
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